We’re excited to introduce you to the always interesting and insightful Rashada LeRoy. We hope you’ll enjoy our conversation with Rashada below.

Rashada, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Our mission has always been to empower and inspire women to show up as their authentic selves. Here at lōb, we are all about sustainability, community, and global impact. From Africa to New York to Alabama, our jewelry is hand-designed and carefully crafted by women for women who explore the world with confidence, unapologetic, and by their own rules.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I always knew that I was going to be a serial entrepreneur. I grew up in a family who were entrepreneurs who inspired me to dream big. I serve as the CEO of LRY Media Group, an experiential event management company located in Birmingham, AL, and the owner and Chief Designer of lōb jewelry. What began as a love of fashion and a simple hobby of creating unique earrings from my vision and a host of compliments, the first lōb design was born.

Our signature lōb earrings are custom-made using sustainable material that has touched the hands of women from Africa to New York to Alabama. Each lōb earring is an invitation to a new experience. Each pair is carefully crafted and inspired by the people, the music, the movement, and above all, the women who have shaped and impacted the way that I live my life. lōb is for the authentic woman who makes a statement when she enters the room and, no matter what she has on her plate, will always arrive rocking a dope pair of earrings.

Can you share a story from your journey that illustrates your resilience?

Owning and operating multiple businesses can come with its challenges. Being able to navigate an ever-evolving events industry while staying creative & innovative as we visualize new jewelry designs can be overwhelming. I’m reminded of a time while producing The World Games 2022 Birmingham Opening Ceremony when this woman approached me and told me how much she had enjoyed following my entrepreneurial journey. I know that I probably looked sweaty and was exhausted from going through multiple rehearsals but I wore a signature piece from our lōb collection. The woman absolutely loved the earrings and couldn’t stop talking about how they made me stand out. That was my sign to push forward on this journey. Our jewelry has a way of connecting women to one another and I’m committed to making sure that our customers feel good wearing our pieces including myself.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Good to Great by Jim Collins has completely transformed how I view and operate my businesses. It’s one thing to have a great product or provide a great service. It is another thing to continue to elevate your brand or business for long-term impact. From building discipline, having better leadership skills, and investing in my team, I have developed a new way to think and evolve as a serial entrepreneur.

Contact Info:

• Website: www.rashadaleroy.com
• Instagram: https://www.instagram.com/_the_real_leroy/
• Linkedin: https://www.linkedin.com/in/rashada-leroy-4001b991/

Image Credits
Magic City Studio (Mykeon Smith)