Alright – so today we’ve got the honor of introducing you to Randi Van Horn. We think you’ll enjoy our conversation, we’ve shared it below.

Randi, thanks for joining us, excited to have you contributing your stories and insights. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

One of the biggest trends I’m seeing in the real estate marketing industry is the shift towards immersive digital experiences. Virtual tours and augmented reality (AR) are becoming game-changers for showcasing properties. This trend really took off during the pandemic when in-person viewings were limited, and it’s here to stay.

I remember working on a project last year for a luxury home in Dallas. The client was struggling to get traction with traditional marketing methods, so we decided to create a virtual tour that allowed potential buyers to explore the home from their devices. We used high-quality 3D modeling and integrated AR features so viewers could visualize how their furniture would look in the space. The response was incredible! We saw a significant increase in engagement, and the property sold much faster than anticipated.

In addition to virtual tours, having a polished online presence and creating engaging video reels have proven to be highly effective. I recently worked with an agent who was hesitant about investing time and resources into their online branding. We revamped their social media profiles, creating consistent and visually appealing content, and started producing short, dynamic video reels highlighting their properties and local market insights. The results were remarkable. Not only did their online engagement skyrocket, but they also received more inquiries and faster sales.

These trends open up exciting opportunities for reaching a broader audience and providing a richer experience for buyers. However, they also come with challenges. The technology can be costly, and there’s a learning curve for both agents and clients. Additionally, it’s crucial to ensure that these digital experiences are accessible and user-friendly to avoid alienating potential buyers who might not be as tech-savvy.

Overall, I believe these trends are revolutionizing how we market real estate. They’re pushing us to innovate and offer more dynamic and interactive ways to connect with clients. As technology continues to evolve, I’m excited to see how we can further leverage these tools to enhance the buying and selling experience.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

For those who may not know me, I’m Randi Van Horn, a Brand Specialist, Graphic Designer, and Real Estate Marketing Social Media Specialist. I started my career with a passion for design and real estate, quickly realizing my true calling in helping real estate professionals stand out with compelling visual content and effective marketing strategies.

I offer services including logo design, brand development, and social media management. My approach combines creative design with strategic planning to ensure my clients have a polished online presence that captures their audience’s attention. One example is a recent project where I revamped an agent’s logo and social media profiles, resulting in increased engagement and faster sales.

I’m proud of the positive impact my work has on my clients’ success and am dedicated to staying innovative in this ever-evolving industry. If you’re looking to elevate your brand and achieve your marketing goals, I’m here to help!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

What helped me build my reputation within the market is a combination of delivering consistent results, staying ahead of industry trends, and genuinely caring about my clients’ success. I’ve always focused on providing high-quality, visually appealing designs and effective marketing strategies that truly resonate with the target audience.

Staying innovative has also been key. By incorporating the latest trends like virtual tours, augmented reality, and dynamic video reels, I ensure my clients always have a competitive edge. Additionally, my commitment to excellent communication and personalized service has built strong, trusting relationships with my clients.

Ultimately, it’s the positive outcomes my clients experience—such as increased engagement, faster sales, and a strong online presence—that have cemented my reputation in the market.

We’d love to hear about how you keep in touch with clients.

I believe in maintaining strong, ongoing relationships with my clients through regular communication and personalized service. I keep in touch with clients through various channels, such as email updates, social media interactions, and periodic check-ins to see how their business is progressing and how I can further assist them.

I also focus on providing exceptional customer service by being responsive and attentive to their needs. Whether it’s a quick question or a detailed project, I ensure they feel supported every step of the way. Additionally, I offer value-added services like sharing the latest industry trends, providing marketing tips, and offering exclusive insights that can benefit their business.

By consistently delivering high-quality work and showing genuine interest in their success, I foster a sense of trust and loyalty. My goal is to be more than just a service provider—I aim to be a reliable partner in their ongoing growth and success.

Contact Info:

• Website: https://brandbyran.com/
• Instagram: https://www.instagram.com/brand_by_ran/
• Facebook: https://www.facebook.com/randivanhornbrandbyran/
• Linkedin: https://www.linkedin.com/in/randi-van-horn-0b641664/
• Twitter: https://x.com/brandbyran

Image Credits

Kira Whitney Photography