Alright – so today we’ve got the honor of introducing you to Randall Law. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Randall thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

Kool Kolored Kid Generation apparel brand mission is to create a generational ripple effect that will leave a lasting impact on culture for years to come. The story behind this mission starts with knowing and understanding the origins of the Swastika. As we embarked on the journey and mission to change the narrative through apparel. A lot of individuals throughout the world to this day doesn’t no that before the late 1930’s the Swastika was a symbol of peace throughout the world. At one time in history Cocala adopted the symbol along with the Boys & Girls scouts of American. Until after the late 1930’s Adolph Hitler took that symbol and changed it to a symbol of hate.

It made me think if one man can take a symbol of peace and change it to a symbol of hate. Why can’t I take a negative term and change it to a positive term. To empower all people of color and also other individuals that don’t look like me to support this change.

You see we live in a would that has selective outrage on what we can or cannot change. Changing someone’s perspective or perception can in someway ignite anyone’s imagination to think outside the box and create change in many different ways.

We are committed to celebrating and embracing the diverse tapestry of cultures, backgrounds, and identities that make each individual unique. Our apparel reflects a wide range of colors, patterns, and designs, representing various ethnicities, traditions, and expressions. By promoting diversity through our clothing, we aim to cultivate a society that values and respects individual differences.

Our apparel encourages individuals to explore their own creativity and express their personalities through their clothing choices. By providing a platform for self-expression, we strive to nurture the confidence and individuality of every individual , fostering a positive self-image and a strong sense of identity.

Inclusivity lies at the core of our brand. We design with versatility in mind, embracing adaptive features and sizes to accommodate the diverse needs of our customers. By fostering inclusivity, we aspire to create a world where every person feels valued and included, regardless of their differences.

Recognizing the importance of giving back to the community and making a positive impact. As part of our mission, we collaborate with charitable organizations and social initiatives that promote the well-being and development of our youth.. Through partnerships, donations, and awareness campaigns, we strive to contribute to causes that support children’s education, health, and overall welfare, fostering a brighter future for generations to come.

Our ultimate goal is to inspire the world to embrace uniqueness with confidence and joy. By providing them with stylish, comfortable, and fun clothing, We believe that when children feel good about themselves, they are more likely to explore their potential, pursue their passions, and positively impact the world around them.

Through our clothing, we strive to empower ,embrace individuality and create a world where every individual feels valued, loved, and proud of who they are.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Born in Wilmington, Delaware, Randall Law is the founder, artistic director and designer of Kool Kolored Kid Generation LLC. Randall has an extensive list of creative skillsets that make him a trailblazer in the making that ranges from; work on various National Commercials with Barack Obama’s 2008 presidential campaign. Along with DrugfreeWorld.org and a large number of GOOD magazine commercials. Randall is a recipient, of the “2023” 400 years of African American History Commission Award. Also a “2022” graduate of the James H. Gilliam fellow’s program by way of the Wilmington Urban League. Furthermore, Randall was also known as the original cast member Festone Shabazz in the off-Broadway show “Landing of the Urban Rebels.” Randall spends his free time giving back to the homeless by volunteering at various non-profit organizations. Simultaneously, learning new skillsets and perfecting the old ones, motivational speaking at different high schools, producing, directing, and editing his content on multiple platforms. While also writing jingles, living a healthy fit lifestyle, shower singing, and enjoying being a father to his daughter Legacy & Kamille. Randall lives by this quote, “Its a responsibility to become great at whatever you do.” He believes excellent work ethics with a splash of creativity will take anyone a long way, so never give up.

How I got into my industry was all by chance. I new I was very creative and my background is in communications, performing arts, and the creative arts. I’ve been surrounded by creativity throughout my life. In high School at Delcastle Technical High I was surrounded by the video production/ photoshop/ creative students. When I attended the Philadelphia Art institute I was surrounded by fashion designers and creative geniuses. Fast forward to my move the the big Apple to attend the New York Conservatory of the performing arts. I was surrounded by so many different levels of creativity. Last but not least my move to L.A we’re I not only had the opportunity to be cast in different commercials and plays. I had the opportunity to work on the some of the biggest film festivals in America as a production assistant. To name a few I worked with the Los Angeles film festival , AFI film fest and the Spirit Awards.

The ability to use my imagination and create what can be in my head first. Then I allow research and my creative instincts to do the rest. Of course I had to take a business course on how to write a business plan. I didn’t no how to do anything and I’m still learning. September 21st 2023 will mark three years of being a solopeneur/ business owner.

What sets me apart from others is that I’m willing to take risk and challenge history’s past and present. With Kool Kolored Kid Generation hats, tees, street jackets, backpacks, sneakers and so much more. I aim to change the world one piece of clothing at a time.

What I’m most proud of was having the opportunity to partner with so many sponsors to give 100 pairs of the brands sneakers away to inner city youth returning back to school. Along with 100 laptops to send them back motivated and empowered. Glad I was able to accomplish what seemed like an impossible task at the time.

Creating a creative impact is the goal .

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

I currently sell on my site and at pop ups from time to time, The pros of selling on my site is gaining the data. Knowing what individuals are liking and what can be improved by sending direct emails. The cons are I don’t have the chance to have the face to face connection. I’ve been told on numerous occasions that hearing the back story coming from me in person sales the vision.

Can you share a story from your journey that illustrates your resilience?

One of my good friends thought it was a dumb idea to create a clothing brand centered around the term KKK. My business coach/ director of programs thought it was a tall order to create a brand changing the narrative. Let’s just say I did care what they thought but I really didn’t care.

Because deep down I new I was on to something. Not a day goes by that I don’t think about ways to inspire someone to think outside of the box. Or finding ways to take my talents/ brand to inspire someone to do the thing someone said you couldn’t do.

I still have more to do.    

Contact Info:

• Website: KoolGeneration.com
• Instagram: @koolkkidgen
• Facebook: @koolkkidgen
• Linkedin: Randall Law
• Youtube: Kool Kolored kid Generation

Image Credits
MattG Media Andre Wright Jr