We recently connected with Raluca Ghura and have shared our conversation below.

Alright, Raluca thanks for taking the time to share your stories and insights with us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

In 2018, me and my husband took a trip from Bucharest, Romania, my hometown, to New York City to visit one of my husband’s lifelong friends which he hadn’t seen in a long time. Over dinner, we found out that he was working for a scent marketing company. He filled us in on how revolutionary scenting is and how much joy and excitement this emerging industry was bringing to his and his customers’ lives.

Understanding how scent improves mood and well-being (think about how you feel when you walk into a room or a store that smells amazing!), we saw it as a “no brainer” idea and opportunity to start a company to help more people reap the benefits of beautifully smelling environments.

The risks? Well, there were a few. As this was an up-and-coming industry, there wasn’t enough data to tell us our idea to break into the market will definitely work. We weren’t sure if people get it. We had to tap into a big enough market to give it our best shot. That meant moving thousands of miles away across the globe to America.
Quick backstory, my husband is American, but I am originally from Romania. All that I had and knew (family, friends, places, relations etc.) were there. I knew that if I truly wanted to do this – and I did! – I had to take the biggest leap of faith of my life and move.

A few years later, Natscent was helping hundreds of businesses unlock the power of smell and create better experiences for their customers.
When the pandemic hit, we decided to open a home line (a risk in its own right!) to give people a reason to feel good even when there was not much to feel good about.

And as it turned out, this risk was well worth it too. We are now an established business on Amazon.com and get to help thousands of people every day have access to affordable and high-quality diffusers and fragrances so they can unlock the power of smell in their homes.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Natscent is a fragrancing company. We provide Plug & Play diffusers & fragrances as well as other scenting solutions. We have a home line that can be found on Amazon.com and a commercial line, for businesses like retail, dental & medical, fitness, HORECA and others.

Natscent started from a desire to help people. Like my business partners, I am someone that always wants to help in any way possible and so our minds came together to create a business that does exactly that using the power of smell.

How does scenting help people you may wonder? Well, there are hundreds of scientific studies from reputable sources that prove smell is directly connected to the parts of our brains responsible for emotion and memory.

Just think about how bubble gum, crayons, freshly cut grass, or apple pie might bring back your happy childhood memories and how catching a whiff of any of them (or if not these, others – everybody is different!) puts you in a better mood right away, or think about how the sanitary smell of the dentist can make you feel anxious or afraid immediately, even if you are not in the dentist’s chair yourself.

How about when you walk into someone’s home or a store. How do you feel about it if it smells great all around? What if it doesn’t?

Scent makes you feel a certain way immediately, even on a subconscious level, and it is a tool to transform your well being and create better environments & connections with the people around you.

Seeing how powerful smell is, we wanted to tap into its benefits and share them with the world.
For example, certain fragrances can energize you (like citrusy smells), others can help you focus and increase productivity, or even help you relax and distress after a long day at work (think of sandalwood and lavender).
Just being surrounded by a beautiful fragrance puts us in a better mood.

We saw the benefits, but we also saw how expensive and inconvenient the high quality products and services were. As such, we decided to bridge the gap and bring affordable and easy to use scenting solutions to anyone, no matter their needs or background.

At Natscent, we offer only the best quality products and luxurious experiences at affordable prices. You can choose a fragrance according to what your current need is and just plug it into your diffuser without worrying about researching the best ingredients, filling up bottles, dealing with messy oils etc.

We do all that for you so that you – the customer – can improve your life at the touch of a button.

Let’s talk about resilience next – do you have a story you can share with us?

Before the pandemic, Natscent was only catering to businesses. When everything closed down, we refused to let ourselves be defeated by the uncertainty and fear and so we decided to keep helping people by launching a home line on Amazon which became extremely successful. We were so thrilled to see how many people found comfort in scenting during those hard times.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Consistency and true care for our customers. Myself and my partners are straightforward and genuine people. We hate hidden fees, bait and switch marketing strategies and all things related to misleading a customer into a purchase. We’ve been staying true to ourselves and the way we operate and people can feel that.

Contact Info:

• Website: https://www.natscent.com/
• Instagram: https://www.instagram.com/natscenting/
• Facebook: https://www.facebook.com/natscent/
• Linkedin: https://www.linkedin.com/company/19242552/admin/
• https://www.amazon.com/natscent