We recently connected with Rajiv Jadhav and have shared our conversation below.

Hi Rajiv, thanks for joining us today. We’d love to hear about one of the craziest things you’ve experienced in your journey so far.

Truth is stranger than fiction: https://youtu.be/eiRaNGzXFbI?si=6_1YhVvR91HnVAL_

An executive in transition who was expecting to start her new C-suite job after accepting the dream offer from her dream company in her dream role was shocked when her executive recruiter informed her that the company had retracted the offer and had ‘gone in a different direction’. Upon further investigation she was informed that the company thought she was a criminal and since this was a very high level C-Suite hire, they did not want to take the risk of reputational blowback. Needless to say the executive was extremely shocked to hear this. What shocked her even more was when she googled herself and to her horror saw what the executive recruiter had shared with her. She saw someone that looked like her who had her the same first name as her who appeared right at the top of her Google search and this person has a criminal background. Even though this was a case of mistaken identity the company did not want to risk any reputational damage. The executive recruiter advised her to contact rsquare media since he had heard that resolving reputational crisis was their unique operational focus. As advised the executive reached out to us and upon further investigation we estimated a standard 120 day turn around time. To our surprise we were able to deliver a very fast favorable outcome within two weeks. This enabled the executive recruiter to contact the company and reverse their decision. The executive was ultimately hired and Rsquare Media was able to salvage her career. This was especially noteworthy because the executive was in the job market for the last nine months and it would have been an uphill battle to get another offer with this misinformation floating on Google for everyone to see.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I helped Unilever get into the Guinness Book of records, when I was Media Director at Mindshare in Mumbai. I created their most successful and innovative marketing campaign till date. The national campaign was so successful that it soldout the product nationally in retail and wholesale twice back-to-back in India. This was achieved despite it being an extremely crowded product category as well as being a niche product (Lipton Green Tea). What ultimately got Unilever into the Guinness Book of records was the creation of the world’s largest online collaborative jigsaw puzzle which at the height of the campaign had 300,000 active users.

https://lyllilaunchtools.com/blog-details/Rajiv-Jadhav-Is-a-Product-Launch-Expert

Product Launch Case Study:

Product Category: Consumer Packaged Goods (CPG/FMCG)

Product Type: Hot Beverage

Launch Geography: India

Client Ask: To introduce a new hot beverage brand

Challenges:

Crowded Product Category
Difficult to achieve adoption because of established hot beverage preferences
Client wanted a disruptive, innovative, never seen before product launch
Solution:
Creating vast amounts of long form original content in the form Blog Articles to dominate Google search for Target Keywords
Creating Social Media Profiles for the Product across all social media channels like Facebook, YouTube, Twitter, Pinterest, etc.
Heavy Omnichannel Advertising presence in OOH (Out of Home/Outdoor Media), TV, Print, Web
Internet Advertising presence was anchored by paid advertising on Google, MSN, Yahoo, Facebook
Gamification – we created an interactive jigsaw puzzle which was driven by the insight that Theanine – a property of Green tea, helps with mental focus. We felt that jigsaw puzzle was both interactive as well as required mental focus which aligned with the brand & product properties and customer benefit statements. Given the media habits of the target audience at the time, this solution was most inclusive and would capture and engage the widest group of customers ranging from 18-35, 35-55, 55+ age groups
Outcome:
The Product Sold Out in Retail and Wholesale Nationally in India, twice, back to back – two months in a row. Something that has never happened before in the Hot Beverage Product Category nor in any category offered by the Fortune 500 Global CPG/FMCG company
Entry into the Guinness Book of Records for the World’s Largest Online Interactive Jigsaw Puzzle with over 3000 interactive pieces
The Media Innovation Online Jigsaw Puzzle at one point had 300,000 active users at a single time

What do you think helped you build your reputation within your market?

Being the only person who can erase scandal from Google, erase misinformation from Google, Social Media and the Internet is something that most people remember. Hence, the Assassin moniker, since I assassinate Scandal and anything bad from Google (Online Reputation Management). Clients remember something catchy like this. Sharing this story makes them look even more cool and well read to their social circles. Success Guaranteed or your money back is another claim which breeds massive trust and confidence and also something which clients remember and rely upon. It essentially make the project risk free, with no downside. Clients also remember the catchy names of our online reputation management services:

Bazooka: Erases Scandal, Bad reviews from Google & Social
Relocation: Moves bad content away from Google page 1
Forcefield: Prevents future reputational threats on Google
Halo: Helps our clients be seen as influencers/thought leaders on Google and Social Media

Learn More: https://rajivjadhav.com
Get a free quote: https://calendly.com/rsquaremedia

Being talented and being a genius isn’t sufficient. Being easy to work with, having excellent communication and delivering results consistently is the call of the day. Thats what clients want and expect from a good partner. Business is a lot like dating, so ultimately people want people who they can trust and rely upon. Clients want marketing partners that will make them look good internally and help them sustain the image of being a Product Launch Hero or Product Launch Genius. When you do this without an ego, while being super easy and fun to work with, clients stick with you while giving you a ton of referrals. Being 5 star rated on Google, being a United Nations speaker/advisor, and winning awards like 2017 Minority Business of the Year in the company of Con Edison and MTA is also another way to sustain clients’ trust and respect

Can you tell us about what’s worked well for you in terms of growing your clientele?

Being easy to work with, having excellent communication and delivering results consistently. Business is a lot like dating, so ultimately people want people who they can trust and rely upon. Clients want marketing partners that will make them look good internally and help them sustain the image of being a Product Launch Hero or Product Launch Genius. When you do this without an ego, while being super easy and fun to work with, clients stick with you while giving you a ton of referrals. Being 5 star rated on Google, being a United Nations speaker/advisor, and winning awards like 2017 Minority Business of the Year in the company of Con Edison and MTA is also another way to sustain clients’ trust and respect, which ultimately leads to more business and predictable monthly revenue.

Contact Info:

• Website: https://rsquaremedia.com
• Instagram: https://www.instagram.com/rsquaremediany
• Facebook: rsquaremediany
• Linkedin: https://www.linkedin.com/in/rajivjadhav/
• Twitter: rsquaremediany
• Youtube: https://www.youtube.com/@rsquaremedia
• Other: https://calendly.com/rsquaremedia https://youtu.be/8flRyz6bfWM?si=ifiCTIGNJl5dMSnF https://www.youtube.com/watch?v=H0_jeKvvBSI https://lyllilaunchtools.com/blog-details/Rajiv-Jadhav-Is-a-Product-Launch-Expert https://lyllilaunchpad.com/consulting/ https://fintech.lyllilaunchtools.com/ https://podcasters.spotify.com/pod/show/didntlearnatharvard https://www.tiktok.com/@rajivness https://www.tiktok.com/@rsquaremediany https://linktr.ee/rsquaremediany https://linktr.ee/lylli.launchtools https://linktr.ee/rajivness https://yourfutureisbright.org