We’re excited to introduce you to the always interesting and insightful Rafi Hannouche. We hope you’ll enjoy our conversation with Rafi below.

Rafi , thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Rafi Hannouche’s journey to launching Tequila Gran Diamante began with his friends’ struggling tequila brand. After seeing their struggle for two years, he was inspired to step in and take over the leadership of the brand. As a Tequila aficionado himself, he brought a business and marketing mentality to the company, which boosted the label and restructured the company, seeking out experts. Hannouche sought a master distiller while he also worked with lawyers to secure a name and a factory for the luxurious bottle design. He painstakingly perfected the design and formula, holding sample tastings, and when people tried their formula, they resoundingly said: “smooth.” Rafi officially launched Tequila Gran Diamante in 2020, at the beginning of the pandemic, going door to door and liquor store to liquor store. Despite the pandemic and competition, they landed over 200 locations in 5 months, gaining the attention of big players in the industry. Late last year, they got approached by the second-largest distributor in North America, and they are signing up with them, which will help expand the brand nationwide. And more recently just signed international distribution with Canada. Although they faced many obstacles and challenges early on, Hannouche’s famous motto “nothing but the best” kept them on track. They had issues maintaining the quality of the bottle in the manufacturing process, but they eventually worked out the kinks. They faced lockdowns and supply chain issues, but they overcame them with great sacrifice. Starting a brand-new business from the ground up was a struggle and a big challenge, but Hannouche knew that struggles were part of the journey. Hannouche’s experience as a serial entrepreneur and the owner of Beyond Image Graphics, Inc. has helped him put together a solid action plan for Royal Ventures Group, his brand development and management company. His ultimate goal for Royal Ventures Group is to replicate his success with Tequila Gran Diamante and aid other ventures around the world in bloom. Overall, Rafi Hannouche’s journey to launching Tequila Gran Diamante was a challenging but rewarding one. His expertise and hard work helped him create a luxury tequila brand that has won over 25 awards, and he is now partnered with a Digital Marketing / PR agency DREAM agency that’s helping boost the brand vision.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I got into the industry after seeing my friends struggle to bring their vision to life. As a tequila aficionado myself, I knew that I had the business and marketing mentality to help bring their idea to fruition. I restructured the company, sought out experts, and worked tirelessly to perfect our formula and bottle design.

What sets Tequila Gran Diamante apart from others is our dedication to quality and excellence. We are proud to be an award-winning tequila, having won 30+ awards over the past 2 years. We are constantly striving to expand our brand and increase distribution, and our recent partnership with the second-largest distributor in North America is a testament to our success.

Our main focus is on providing our clients with the best possible product and service. We solve the problem of subpar tequilas on the market by offering a smooth, luxurious experience that cannot be found anywhere else. Our brand is all about celebrating life’s special moments, and we believe that our tequila is the perfect addition to any celebration.

I am most proud of the success that we have achieved so far, especially in the face of the challenges brought on by the pandemic. We launched our brand at the beginning of the pandemic and despite the tough circumstances, we were able to secure over 200 locations in just 5 months.

Overall, we are a brand that is dedicated to quality, excellence, and celebrating life’s special moments. We invite potential clients and followers to join us on this journey and experience the smooth taste of Tequila Gran Diamante for themselves.

How did you build your audience on social media?

Building a strong social media presence takes time, effort, and a solid strategy. By establishing your brand identity, creating high-quality content, being consistent, engaging with your audience, leveraging social media advertising, and monitoring your metrics, you can build a loyal following and drive business success. strong social media presence. Also, for us working with a reputable agency can certainly help you achieve your goals. A good agency such as DREAM agency can help you develop a solid social media strategy, create engaging content, and monitor your metrics to ensure that your social media presence is delivering results. Look for an agency that has experience in your industry and a track record of success. With the right partner, you can build a social media presence that drives business growth and builds a loyal following. We are very happy that we chose DREAM agency and look forward to continuing our partnership and success.

We’d love to hear a story of resilience from your journey.

Certainly! When faced with challenges in my business, I didn’t give up or let the setbacks define me. Instead, I was able to overcome these challenges by persevering and finding new solutions.

I used my experiences to highlight the essential traits I needed to succeed with Tequila Gran Diamante, which was the ability to adapt and bounce back from difficulties. And the willingness to keep searching for alternative solutions and not give up in the face of adversity.

Entrepreneurship is a journey full of unexpected obstacles, but it’s how we respond to these challenges that ultimately determines our success. I hope my story is a great example of how resilience can help anyone overcome difficulties and continue to thrive.

Contact Info:

• Website: www.tequiladiamante.com
• Instagram: @tequiladiamante
• Facebook: @tequiladiamante
• Linkedin: Tequila Gran Diamante
• Youtube: @tequiladiamante

Image Credits
DREAM agency