We were lucky to catch up with Rae Palmer recently and have shared our conversation below.

Hi Rae, thanks for joining us today. Are you able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen?

Yes, I have been able to earn a full-time living from my creative work. Initially, my journey was not a straight line, and success did not happen overnight. I started by posting short-form video content on my blog “Rae Chats” across various platforms like TikTok, YouTube, and Facebook.

Facebook was the first platform that monetized my profile, and I dedicated significant effort to consistently posting multiple videos daily. Over time, my income gradually increased as I built a following. In the last two months, my Facebook page has experienced substantial growth, reaching almost 80k followers. Remarkably, my income from Facebook has now surpassed my full-time job income.

Looking back, the major steps and milestones in my journey involved consistent content creation, engaging with my audience, and leveraging the monetization opportunities provided by platforms. While it wasn’t an immediate success, the persistence in creating valuable content and building a dedicated following eventually led to financial success.

If I were to offer advice based on my experience, I would emphasize the importance of patience, dedication, and adaptability. The process might have been accelerated with a more strategic approach and understanding of the platforms, but the key was consistently delivering content that resonated with my audience.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello, I’m Rae – a Wife, Mom, and young black professional with a degree in Journalism. While my dream was always to be on TV or Radio, I initially veered into a government job after college, temporarily setting aside my media aspirations. Fortunately, the rise of social media allowed me to reconnect with my passion while maintaining my full-time job.

My platform, Rae Chats, serves as a blog where I delve into pop culture, trending news, and all things social media. Through this, I share my opinions on current events and engage with a like-minded community. What started as a hobby has transformed into a full-time income, thanks to the power of organic content and consistent effort.

I take pride in building my following authentically, demonstrating that success can come from genuine connections. This journey has been unexpected, and I’m grateful for the opportunities it has brought. Excitingly, I am gearing up to launch my live show this year, further expanding the conversation and connections within the Rae Chats community. I invite potential clients, followers, and fans to join me on this journey, where passion meets profession, and authenticity is at the core of everything I do.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding aspect of being a creative is the opportunity to express my true, authentic self. Embracing authenticity allows me to show up as I am every day on social media. By doing so, the algorithm naturally attracts my target audience to me. I don’t invest time in getting glammed up, setting up fancy lights, or reading pre-written scripts. It’s just me, my iPhone, and genuine, unfiltered opinions. This raw and unscripted approach fosters a real connection with my audience, making the creative process both fulfilling and gratifying.

How did you build your audience on social media?

The story of building my audience on social media revolves around leveraging short-form content and consistency. I focused on creating short-form videos, each under 1 minute, as this format aligns well with the algorithms of various social media platforms. The algorithms often prioritize short-form content, giving it more visibility and exposure to larger audiences. To maintain a strong presence, I committed to posting at least 2 short videos everyday. This consistent output allowed me to continually engage my audience and stay relevant within the celebrity gossip niche. As a result of this strategy, my following quickly grew to over 77,000 in just a few short months. The combination of short-form content and regular posting allowed me to create a dynamic and engaging social media presence. My advice to anyone looking to grow on social media and monetize their content, is to identify your niche and post consistent content that speaks directly to that audience.

Contact Info:

• Facebook: https://www.facebook.com/raepamerchats/
• Youtube: https://www.youtube.com/@raechats
• Other: Tiktok: https://www.tiktok.com/@raechats_