We’re excited to introduce you to the always interesting and insightful Rae Hightower. We hope you’ll enjoy our conversation with Rae below.
Alright, Rae thanks for taking the time to share your stories and insights with us today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
My makeup journey started back in 2012 at Regency Beauty Institute. I initially went to focus on the hair industry, I was never into makeup until I was in school. Then I began to practice on students and became good at it! So the more I did it the better I got. with practice and patience. To build my skills and clientele I would do makeup for free for fashion shows and local events. My prices were dirt cheap starting out but as my skills increased so did my prices to match the talent! So I have been blessed to work with a few celebrities/influencers ! My clientele has increased tremendously ! I am forever grateful for every client that has ever given me a chance!
How did you build your audience on social media?
My social media page on Instagram is slowly growing but I can definitely say I had some help growing it from my best friend, Montrell Layne. While gaining clients me and him worked together constantly. He is a photographer currently stationed in Dallas. I was his go to makeup artist while he was in Little Rock which definitely helped with building my social media platform!
What do you think helped you build your reputation within your market?
I believe my customer service definitely helped build my reputation. I’m sure to always focus on being fast and responsive when communicating with my clients. Of course having a great attitude as well when clients inquire about services. I want to be sure my clients feel and know they’re appreciated and without them I would have no business!
Contact Info:
- Website: http://raehmua.square.site/
- Instagram: SignedGorgeous
- Facebook: Rae Hightower
Image Credits
Sky Touch Photography Shot by Mal Ray Visions