We were lucky to catch up with Radomir Jordanovic recently and have shared our conversation below.

Hi Radomir, thanks for joining us today. How do you think about vacations as a business owner? Do you take them and if so, how? If you don’t, why not?

Working in Los Angeles feels like a vacation in itself. I’m always in proximity to the beaches or mountains, and I reside near several hiking trails. If I ever tire of those, I can explore new trails. Southern California offers seemingly endless opportunities for amazing hikes and fantastic views. Additionally, my work often leads me to these locations, making hiking, beach visits, or similar activities part of my job for movies or music videos. It’s a fantastic experience! I may not have applicable advice for individuals unable to step away from their businesses. If stepping away isn’t an option, perhaps consider relocating your business to a new location, provided it’s financially feasible.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Filmmaking is often described as the constant solving of problems, a challenge I’ve witnessed and tackled myself. My approach to problem-solving involves finding ways to work around obstacles, as opposed to waiting for external changes before proceeding with the planned route.

What distinguishes me, as I’ve been told, is my ability to establish positive relationships with others. I believe fostering good connections with people is crucial for ongoing collaboration and mutual improvement. The friendships I’ve built throughout my filmmaking career are what I take pride in the most. I make a conscious effort to stay connected with everyone I’ve met, ensuring strong bonds and a shared enjoyment of our journey.

You can explore various projects I’ve undertaken, both recent and past. While my music videos are not yet on my IMDB profile, you can find a comprehensive list of movies I’ve contributed to there. Additionally, you can check out my work on YouTube, where I’ve directed three Wren Astra videos at different budget levels. One notable video, “You Belong to Me,” stands out for its polished look, featuring costumes rented from Universal and a carefully crafted Western set. Another equally captivating video, “Borderline,” employed a more minimalist set with actors wearing their own clothes. Both videos turned out exceptionally well, and working with the ballerina for “Borderline” was a fantastic experience in achieving our desired artistic effect.

If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?

I rent out my filmmaking equipment on ShareGrid, so I’m making money even when I’m not working. I rent my F55, FX30, various lenses, and probably other things. I have a few kits, too, like a camera with a dolly and lenses. The availability of my equipment changes constantly, but roughly that is what is up there. I should soon add some lights and grip kits, and I’m contemplating getting a grip van so I can rent that out as well.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

What I’m trying to convey is that creating movies and music videos is, in many ways, a dream job, contingent on certain factors. However, it shares commonalities with any other craft, and people sometimes misconstrue this, seeking additional meaning from the mere existence of the work of filmmaking. I truly enjoy my work and appreciate the enthusiasm surrounding it, though for fun I liken my creative endeavors to the work of a dentist.

Contact Info:

• Website: https://www.custommadename.com/
• Instagram: https://www.instagram.com/custommadename
• Youtube: https://www.youtube.com/custommadename

Image Credits
Tom LaVonne and Asger Folmann