We caught up with the brilliant and insightful Rachel Wojo a few weeks ago and have shared our conversation below.

Rachel, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about one of the craziest things you’ve experienced in your journey so far.

Fear and faith collided in our household when my husband lost his job. With five children depending on us for stability, the weight of financial responsibility suddenly shifted. I had multiple income streams through my website, email list, and Shopify store, but I needed a larger income stream than I ever had before.
For five uncertain months, we scraped by while I frantically searched for a solution. The breakthrough came from an unexpected source: a business mentor who told me, “Use what you have and what people already love.” Those words sparked a moment of clarity.
What I had were years of prayers I’d written and shared online. What people loved were those same prayers, which had been pinned thousands of times on Pinterest. The answer had been sitting in my digital archives all along.
Taking a leap of faith, I invested in inventory, which terrified me given our financial situation. I selected the most popular prayers and designed beautiful prayer cards while my husband crafted wooden stands to display them.
What happened next still amazes me. We sold $20,000 worth of prayer cards in just four months. But the true impact went beyond financial rescue. I began receiving stories from customers whose lives were touched by these cards. Perhaps the most moving was a thank you card from a group of incarcerated women who found hope and comfort in the prayers while serving their sentences.
This crisis-turned-opportunity completely transformed my understanding of business potential. I realized that authentic value doesn’t always require new creations – it’s often about packaging existing gifts in ways that serve others. What began as desperate survival became a thriving income stream.
Sometimes the craziest business moments aren’t about wild coincidences or lucky breaks, but about discovering hidden possibilities in what you’ve already created.

Rachel, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

When my daughter was diagnosed with a neurologically degenerative disease, I felt a deep calling that God wanted to use my story to help others. In those moments of extreme vulnerability and uncertainty, I began writing prayers as a way to process my own grief and maintain my faith. What started as personal spiritual survival evolved into a mission to help others navigate their own storms.
As Rachel Wojo, I’ve built a ministry centered on cultivating faith that can weather life’s most difficult challenges. My work spans multiple platforms and formats, all designed to meet women where they are in their spiritual journeys. Beyond my signature prayer cards (which became my family’s financial lifeline during a critical time), I’ve authored several books that explore faith during hardship, host a podcast where I share stories of resilient prayer, and speak at events where I can connect with women face-to-face. My latest book, Desperate Prayers: Embracing the Power of Prayer in Life’s Darkest Moments, has been embraced by worldwide readers with a 5-star Amazon rating.
What truly sets my work apart is that it emerges from lived experience rather than theory. The prayers, guidance, and encouragement I offer come from walking through the valley of my daughter’s illness and other personal struggles. This authenticity resonates with my audience—primarily women who are facing their own seemingly insurmountable challenges and seeking both practical and spiritual support.
I’m most proud of the community that has formed around this ministry. Hearing how my prayers have reached women in all circumstances—from those battling illness or grief to those serving prison sentences—affirms that vulnerability can become a powerful source of connection and healing. When I receive messages describing how my words provided comfort during someone’s darkest hour, I’m reminded of why God called me to share my story in the first place.
What I want potential readers and followers to know is that my platform isn’t about presenting a perfect faith journey. It’s about honest wrestling, genuine questioning, and ultimately finding anchors of hope even when life feels overwhelming. My mission is simple but profound: to help hurting women find healing through faith.The same words that became my lifeline can become theirs too.
In everything I create—whether it’s prayer cards, books, podcast episodes, or speaking engagements—my goal remains consistent: to walk alongside women through their storms and help them discover that faith doesn’t have to break under pressure; it can actually become stronger.

How about pivoting – can you share the story of a time you’ve had to pivot?

When COVID hit, Amazon stopped shipping my monthly reading challenge journals. With readers waiting for their guides, I had to act fast.
I quickly converted the journals to digital PDFs that participants could print at home or use on their devices. This emergency solution turned out to be better than the original.
The digital format not only kept our existing community engaged but attracted new international readers who couldn’t afford shipping. This simple pivot doubled our journal revenue and expanded our global reach.
What began as a problem became an opportunity that permanently improved our business.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

What non-creatives might miss about my journey is how deeply personal faith-based creativity becomes. My prayers aren’t just content—they’re spiritual lifelines born from my darkest moments with my daughter’s illness.
I didn’t start with a business plan. I started by reaching for God through words when I was broken. The evolution from private prayers to products that support my family while helping thousands wasn’t calculated—it was a calling.
The challenge many don’t see is the vulnerability required to transform your pain into something that heals others. There’s no separating the business from the personal when your work flows directly from your lived faith experiences.
What I wish people understood: when creativity emerges from suffering, monetization becomes complex. But I’ve learned that our deepest wounds, when shared authentically, often become exactly what others need for their healing—and there’s purpose in that exchange.

Contact Info:

• Website: https://rachelwojo.com
• Other: https://desperateprayers.com

Image Credits

image credits: Steph Jordan Photography