We were lucky to catch up with Rachel Ross recently and have shared our conversation below.
Rachel , appreciate you joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
I’ve seen a trend of creating based on trend instead of personal strengths. It’s easy to hop on board when everyone is creating similar materials, which has the tendency to be perceived as popular if it’s visible enough. This can lead to a lack of individual style. One of the best parts about creating is originality, and I’ve been able to embrace this through personal projects.
Rachel , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I took photos for about a decade before I entered the video production world. I started in events, portraits, sports, you name it, I did it. But once I took a rock climbing and canyoneering guiding job outside of Zion National Park, I committed to outdoor adventure sports. I became a marketing coordinator and social media content manager, and quickly found that video had a storytelling depth that I had not found through photography. I sought out agency and production experience, and found my way into the 9-5 editing and cinematography roles. Maintaining strong relationships with producers who hired crew for productions that were in my sphere of capabilities, I was able to learn the cinematic approach to storytelling and all the aspects required for a successful production. From these years of work, I was comfortable coordinating with brands to craft meaningful imagery from a strategic perspective. I worked with Red Bull on their women’s mountain and freeride biking content. I was the photographer for a fall campaign for Mammut, where I photographed top athletes on big walls in my old Zion backyard. I’m most proud of my opportunity to be a DP (Director of Photography) for a story in Disney+/National Geographic series on the natural history of the national parks. I love taking ideas and needs and formulating executable plans that both allow for growth and inspiration. I’ve helped newer brands with content that relates to their mission, and am so excited to talk to anyone about how film and photo impact their own lives.
Are there any resources you wish you knew about earlier in your creative journey?
I wish I had known about the local film community in Utah. They host events, meetups, film screenings, and more. I’ve been able to connect with other women power-houses in the industry, and wish I had reached out to them sooner. It’s all about finding the people you work best with, lift you up, and provide honest feedback.
For you, what’s the most rewarding aspect of being a creative?
The most rewarding aspect of my line of work is being able to use my empathetic side to not only connect to the needs of my clients, but create lasting partnerships with my crews and talent.
Contact Info:
- Website: www.rachelrossmedia.com
- Instagram: @rach4thesky