We caught up with the brilliant and insightful Rachel Lee a few weeks ago and have shared our conversation below.

Rachel, looking forward to hearing all of your stories today. What do you think matters most in terms of achieving success?

I think it takes failure to become successful. There’s a lot of trial and error in any industry, but the ones who succeed are those who learned from their mistakes and persevered.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

When the pandemic hit, I had a lot of time to think about what I wanted to do with the next chapter of my life. I decided it was an opportunity to start working for myself. I love coffee, and a brick and mortar coffee shop was the fantasy. I decided to start with a food truck to learn the food industry, and fell in love with the mobility and freedom! The end goal is still a permanent location, but for now and the foreseeable future, I am so happy with what my business has provided for me!

Where do you think you get most of your clients from?

Word of mouth has been an incredible resource for finding opportunities to set up shop. I’ve gotten a lot of my business from the help from my regulars!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Social media is my main resource to keep my clients and followers in the loop of my schedule, new seasonal drinks, and merchandise.

Contact Info:

• Website: Www.Caf-Fiendaz.com
• Instagram: Caf_Fiend.AZ