Alright – so today we’ve got the honor of introducing you to Rachel Jones Ogunnaike . We think you’ll enjoy our conversation, we’ve shared it below.

Rachel , appreciate you joining us today. Can you share a customer success story with us?

A few years after launching my business, I received an email from a customer with a heartwarming story. Their dog had escaped from the dog park in the blink of an eye. Fortunately, within minutes, the owner got a call from someone who found their dog. The speedy reunion was thanks to the Trill Paws ID Tag the dog was wearing. When the dog was returned, the helpful person couldn’t help but laugh at the tag’s front side, which humorously read, “Got Lost Prowling for Bitches.” It was a perfect fit!

Rachel , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Rachel Jones Ogunnaike, and I founded Trill Paws six years ago with the goal of making pet tags cool and appealing to Millennials and Gen Z. Before starting the business, I found traditional pet ID tags dull and unexciting—just plain tags from big-box stores. So, I set out to create ID tags with a nostalgic, cool flair, reminiscent of the enamel pins we used to put on our Jansport backpacks.

Eight years later, Trill Paws is now in over 250 stores across the U.S., including Chewy and Petco. Being a dog lover since birth, it’s been incredibly fulfilling to create products for our furry best besties because they truly deserve nothing but the best.

Can you share a story from your journey that illustrates your resilience?

Trill Paws had been in business for almost two years when COVID-19 hit. Around that time, we had really focused on partnering with retail stores. When those stores temporarily closed due to restrictions, we immediately felt a dip in sales. Despite this, I remained committed to providing our customers with the best products and customer service possible. I continued to work diligently every day, despite the economic changes.

Then, something miraculous happened. As many people started working from home, they decided to get the dogs they had always wanted, which meant they needed ID tags for their new pups. Business quickly turned around, and we immediately saw a shift in the other direction.

Any insights you can share with us about how you built up your social media presence?

Social media has always been one of our main channels for finding customers and building our audience. When I launched the business, it was crucial to start growing our social channels immediately. I spent hours on platforms like Instagram, engaging with followers of companies with similar brands and values. By liking and commenting on their posts, I gradually built an audience of our own.

In addition to this, I sent a lot of our products to micro-influencers to spread the word about our brand. This dedication helped us establish a strong presence and connect with people who love what we do.

Contact Info:

• Website: www,trillpaws.com
• Instagram: trillpaws