Alright – so today we’ve got the honor of introducing you to Rachel Everett. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Rachel, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

I had been in business with a partner for a different gym, the lease was ending and we planned to separate ways. I had only a short amount of time to come up with a name – something that isn’t easy as it will stick with you forever! I wanted to have something that represented me, but also didn’t feel exclusive – made others feel like they didn’t belong.

Before I started personal training, I was going through a rough time of life. I lived in a different country by myself and was going through a career transition. Life seemed too hard and the only thing that was keeping me sane was powerlifting – something that I had only discovered months before it felt like my world was collapsing. Being strong, working my body and pushing my limits was what kept me positive. During this time a friend shared a quote “believe in yourself and y0u will be unstoppable” that really stuck with me.

From there my “brand” of unstoppable was born. It was a keyword for how I tried to live my life for the next 5 years – doesn’t mean I didn’t have failures, rather I picked myself up and worked on what I needed to to succeed. I even have the word unstoppable tattooed on my arm!

After brainstorming ideas I came up with Unstoppable Strength, and it stuck.

Rachel, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My education and background is in fashion design, I went to university in London and worked in the industry for 5 years before getting totally burned out. I was in a job transition and faced with: get another job doing what I no longer enjoy or try something new? I had always enjoyed being active and had toyed with the idea of being a personal trainer for a while, so took this as my sign to take that plunge and start something new. I was certified after about a month of intensive, in person learning and was sent out into the world to build my business.

This is a lot harder than it seems, starting from scratch with no “experience” to back up your pitch to potential clients. Navigating the world of finding a gym that will help me grow as a trainer, but not take advantage of me. To make a living, but also have time to do “me” things. I ended up making the decision to move back to the US, in with my parents (at 29 this is not something I was very excited about) but I knew it would give me some breathing room to build my business.

It took some time to build my confidence, but I learned that training other was something I was good at. I could translate what I did in the gym into something that made sense to others, and people were getting results. That being said I was still trying to find the gym to work out of that would help enrich me and provide me with opportunity to make a good living. After about a year I found that place, I had thought. It was a new gym, lots of new members and I was eager and built a client book rather quickly. Everything seemed to be going well, and then everything shut down in 2020.

My partner, at the time, and I took this as a chance to start our own thing. We had some gym equipment and space in the house – a rare commodity in 2020! And we reached out to clients about training at the house, this worked to a certain extent but there was no real opportunity to grow. So we started looking for a physical spot to open our own gym and by December 1, 2020 we had opened our gym.

Over the next 3 years I had the opportunity to work with so many people with a variety of different goals: building strength, injury rehab, body composition changes, longevity training, functional fitness, powerlifting etc. With each new client it gave me the opportunity to learn and grow as a trainer. I also did continuing education to become pre/ post- natal coach, injury rehab, sports nutrition certified.

At the end of the 3 year lease, we decided to split the business and I made the decision to open on my own. I can now say that I own my own gym and work for myself fully. We offer a welcoming, private, boutique style gym outfitted with equipment to accomplish any fitness goal, still with a heavy emphasis on functional fitness and longevity.

It has been a hard start to being a business owner, with no partner, as I have had some unexpected health issues that required multiple surgeries, but I am back in business and will do everything I can to prove that if you “believe in yourself and you will be unstoppable”!

What do you think helped you build your reputation within your market?

I really believe that being genuine, creating connections with clients, as well as providing professional services is what has allowed me to build the reputation I have.

Can you share a story from your journey that illustrates your resilience?

The last few months have really pushed my resilience. I embarked on a business on my own in December, by the end of January I was suffering from an injury that prevented me from working. This escalated to multiple ER visits and multiple surgeries. I missed about a month of work, but still had to pay my bills, my trainers and try to provide the same level of training that clients deserve. I can’t tell you how many times I have second guessed my decision to go out on my own, how many times I have ended up in tears because I am so stressed about making ends meet. But having the sessions with clients, people who I have established relationships with, is the reason I keep pushing forward. I am good at what I do, I help empower people that just want to feel strong and healthy, and I will come out the other side!

Contact Info:

• Website: http://www.trainunstoppable.com
• Instagram: _rd_unstoppable_
• Facebook: Rachel Everett – Unstoppable Training

Image Credits
Powerlifting North America Barbell Productions