Alright – so today we’ve got the honor of introducing you to Rachel Anderson. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Rachel, thanks for joining us today. Let’s start with the story of your mission. What should we know?
Most authors never sell more than 250 copies of their book in its entire lifetime. That is because they don’t know how to get the word out beyond their family and friends. My mission is to help small press and self published authors reach a broader audience, and sell more books than they thought possible.
This effort became my mission after a book fell into my lap that needed promoting after I got laid off from a corporate job, and thanks in part to my efforts it ended up selling more thousands of copies.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
When I was let go from a corporate job as the economy imploded back in 2009, I had no idea what would be next for me. Among the options I considered, applying for another corporate communications job, or maybe going back to one of the previous places I had worked. And then a book landed in my lap. It had been written by a mother and daughter reunited after 50 years apart.
I read their book, developed a marketing and PR plan, then went on to create a press kit that was used to successfully secure them nearly a dozen media placements. After having such great success with this first project, I decided to start up my own consultancy, RMA Publicity, through which I help authors and publishers promote their books to local, national and international audiences.
To date, I have worked with more than 250 authors and publishers, In addition to offering marketing and PR services to authors, I have also worked with dozens of business and corporate clients.
Services I provide include developing Marketing & PR Plans, writing press releases, feature articles and press kits, and securing media placements for clients. Since 2009, I have secured more than 3,300 media placements for clients.
I am happy to share that the key to my success is my background. Before switching to a career in marketing & PR, I was a television newscast producer for 15 years. I have also written stories for newspapers and magazines.
I know what it takes to get editors’ attention because I used to be the one getting pitched.
Any advice for growing your clientele? What’s been most effective for you?
I am happy to share that of all the things I’ve done to get the word out about my business: running advertisements, sponsoring events, speaking at conferences, and writing and sending out a monthly newsletter, the most effective has been something completely out of my control, recommendations from happy clients. The majority of my business has come from referrals.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I have been sending out a monthly newsletter since 2011, and several times a year it ends up leading to new business from past clients who are reminded of the great job I did for them in the past.
Contact Info:
- Website: https://www.rmapublicity.com/
- Facebook: https://www.facebook.com/rmapublicity1/
- Linkedin: https://www.linkedin.com/in/rmapublicity/
- Youtube: https://www.youtube.com/@rmapublicity
Image Credits
Courtesy of RMA Publicity