We recently connected with Rachael Bischoff & Mackenzie Perna Sun & Sol Co. and have shared our conversation below.

Rachael Bischoff & Mackenzie Perna, thanks for taking the time to share your stories with us today So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

One word (our favorite): COMMUNITY. A trend we appreciate (and are more than enthusiastic to help our clients lean into) is the emphasis social platforms have placed on brands to encourage the development and growth of communities. Brands are focusing on creating authentic experiences and connections with their audiences both on social and in the real world – providing a safe space for two-way communication, rather than simply broadcasting marketing messages through a megaphone. The cool thing? Brands are using their platforms (and resources) to highlight and elevate diverse communities, creators, and stories that align with their values and messaging – a win-win-(win) for the brand, the creators, and their audiences. By focusing more efforts in community building, brands have been able to foster deeper connections with their audiences while also cultivating an inclusive, diverse environment. Overall, the trend towards community building and authenticity on social media is reshaping the way that brands interact with their audiences, and in turn, creating more meaningful relationships between brands and consumers.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Sun & Sol Co. is a creative agency with an authentic take on marketing & strategic storytelling. We dig working with brands & humans who care about the same things we care about (from environmental advocacy to mental health & wellness). We are committed to every outcome, because we believe in the lasting legacy of our partners and the change we can create together. With our clients ranging from documentary production studios to biotechnology companies, the common denominator is a deep commitment to driving DTC (direct to community) impact. After a decade of working together in-house (at brands like Red Bull, TikTok, Alo, Vissla), we (Co-Founders Rachael and Mackenzie) joined forces to share what we know about authentic, effective storytelling with others. Our range of experiences has contributed to our service offerings of: Production & Content Optimization, Social Media Strategy & Activation, Digital Marketing & Strategic Communications, and Thoughtful Partnerships & Growth. Without trying to sound too cheesy, our biggest accomplishment as business owners has to be the clientele we’ve attracted, especially at just the start of Sun & Sol Co. Within the first year running, we managed to secure collaborations and partnerships with some of our favorite organizations and individuals within the impact space, presenting us with the opportunity to fulfill our dream of working with passionate humans who are driving positive change within the world. We love to gush about our inspiring clients, their important work, and the projects we’ve been honored to concept, execute, and amplify. Protect Our Winters, The Afya Foundation, Makewild Films, and Geno are among the clients we’re especially energized about.

Is there mission driving your creative journey?

Absolutely! At Sun & Sol Co., we are driven by a unique mission to infuse creativity into the impact space. We have noticed that communication and social media aspects within impact organizations can largely benefit from a creative touch to effectively convey their important work and engage others. These teams are total experts in driving action and impact within their respective spaces, focusing on their expertise and making a difference. However, they may not always be fully aware of (or have the time to delve into) the latest trends and techniques in creatively conveying their message and captivating their audiences in the ever-evolving digital landscape. That’s where we come in. Our passion lies in bridging the gap between impactful work and creative communication. We bring our creative vision and collaborative spirit to help amplify the stories, visions, and missions of purpose-driven organizations. By infusing our expertise in storytelling, design, and strategy, we empower these organizations to communicate their impact effectively and inspire others to join their cause. Our goal is to ignite a spark of creativity within the impact space, where impactful meaningful work and compelling communication go hand in hand.

Can you tell us the story behind how you met your business partner?

Rachael and Mackenzie’s professional journeys intertwined during their time at one of the world’s largest marketing giants, Red Bull! While starting in consumer collecting roles in Tampa, they both made their way to the North America headquarters in Santa Monica after graduation. Rachael focused on bringing impactful documentaries to global audiences as part of Red Bull Media House’s films team, **while Mackenzie joined Red Bull’s Social Media team, producing and programming content that captivated audiences around the globe.**

Along the way, they collaborated sporadically, exploring new opportunities at organizations like Vissla, Alo, and TikTok. Throughout their respective careers, Rachael and Mackenzie kept each other in mind, even while pursuing freelance projects alongside their full-time commitments. At the beginning of 2021, they made a decision to unite their unique experiences and expertise, forming a powerful alliance. Their shared values, encompassing environmental sustainability and amplifying diverse voices, formed the very foundation of Sun & Sol Co. Now, they combine their passion, skills, and unwavering commitment to collaborate with clients who are dedicated to making a genuine impact in the world. Together, they embark on a journey driven by purpose, striving to create positive change and elevate brands that align with their shared values.

Contact Info:

• Website: https://www.sunandsolco.agency/
• Instagram: https://www.instagram.com/sunandsolco_/
• Facebook: https://www.facebook.com/sunandsolco
• Linkedin: https://www.linkedin.com/company/sunandsolco/

Image Credits
Jake Burchmore Afya Foundation Alexa Vitug Makewild Films