We’re excited to introduce you to the always interesting and insightful Rachael Ann Adkins. We hope you’ll enjoy our conversation with Rachael Ann below.

Rachael Ann, appreciate you joining us today. Do you have any advice regarding quality control and maintaining quality as your brand grows?

Starting as a solo photographer it was easy to ensure the same quality to all of my clients but when covid hit our business tripled! I hired multiple team members to help with the new demand and our quality suffered at first. It was extremely difficult to manage the rapid growth we experienced and maintain consistent quality output. Once I realized we were not all consistently shooting in the same style or quality I took action and set up one on one meetings with each team member to go deep into the composition of photography, client and company expectations. We also have bi-weekly team meetings where we critique each others work and look at example work that is inspiring. It has been a process to bring us all up to the same level but through determination, an openness to learn and team work we have accomplished just that. We also have a full time customer service rep that has started this year and she is able to assist with any questions regarding scheduling, availability and questions regarding shoots. She has helped to maintain our hassle-free process that we promise to our customers. If you are looking to grow be sure you take the time to setup meetings and extra trainings to ensure it is a smooth process.

Rachael Ann, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am the founder of FOCUSED Media Collective, a real estate and lifestyle media company in the Seattle, WA area. We provide hassle-free, high-end media so you can get back to was you do best, helping your clients.

I started as a newborn and family photographer back in 2012. After a divorce and the need for a full time job I pursued real estate photography full time. It took me about three months to get it up and running and I haven’t stopped since. We now have a team of 8 that creates a seamless process for our customers. We pride ourselves on customer service and love what we do. We offer full service real estate media services including, professional photography, drone photography, property videos, agents on camera, virtual tours, virtual staging, twilight photography, property websites and marketing kits. With our easy online ordering platform and next day by noon turnaround we can help you to get your listing on the market as soon as possible.

How did you build your audience on social media?

I have been posting consistently on Facebook and Instagram for about 5 years now. When I started my business I read that in marketing you should choose three ways to market. your business and stick with it. So I did! Social media for me was the obvious choice since I’m a photographer and have beautiful images I love to share! Social has allowed me to connect with people from all over the country, I can share my brand message, give tips and tutorials. I post three-five days per week and post in my stories daily. I also do a series every Tuesday in my stories called Tip Tuesday. It’s a simple mindset hack, photography tip or leadership tip I’ve learned along the way. I have many clients who I meet for the first time say they feel like they know me just from social media. You can reach so many people on social with one post. It has helped me to get a lot of new clients and to stay top of mind with my current clients.

Any advice for growing your clientele? What’s been most effective for you?

Being consistent, following up and creating an overall exceptional experience for my clients. I go above and beyond for my clients. From our easy booking process to the personal relationships we have built. We believe that doing your best in every situation is the best practice.

Contact Info:

• Website: https://www.focusedmediacollective.com
• Instagram: @focused_media_collective
• Facebook: https://www.facebook.com/focusedmediacollective
• Youtube: https://youtube.com/@fmcrachaelann?si=zDD_2_rCyesK-FLM

Image Credits

Focused media Collective