We caught up with the brilliant and insightful Rach Brosman a few weeks ago and have shared our conversation below.

Rach, thanks for taking the time to share your stories with us today One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.

Support Women DJs was founded to uplift a critical but often overlooked part of the electronic music industry: femme-identifying and nonbinary DJs. Despite EDM’s reputation for being inclusive, the reality is that festival lineups, club residencies, and bookings are still dominated by male artists. According to a 2022 study by InChorus, only 6% of headliners at global electronic music festivals were women, and the barriers are even higher for trans and nonbinary artists. This imbalance isn’t just about numbers—it’s about visibility, opportunity, and respect.

The need for change hit me after attending a string of events where the lineups felt repetitive, with little to no femme representation. It struck me how these talented DJs—who bring unique, genre-expanding perspectives—are often pushed to early, low-traffic slots or struggle to secure bookings altogether. One DJ shared her feelings to me, expressing that “these promoters make you feel like you have to sleep with them just to get a set.”

This matters because representation shapes culture. Without diverse lineups, the scene loses out on innovation, and marginalized artists miss opportunities to make a living and build careers. There’s also a psychological toll—many femme artists question their value or get discouraged by the lack of visibility and support.

That’s where Support Women DJs steps in. Through events, collaborations, and community engagement, we are dedicated to closing this gap. One story that highlights our impact involves a DJ we booked at a dubstep event in May. She now has the opportunity to open for a major headline act’s sold-out show to 600 fans this month, partially due to the top-tier femme dubstep artist she opened for at our event.

Support Women DJs isn’t just about individual success stories—it’s about building a future where talent is the only thing that matters, not gender. We empower this community by giving them prime slots, meaningful networking opportunities, and a platform to be seen and celebrated. Every time we book an event, we challenge the industry’s status quo—not just by advocating for more diverse lineups but by proving that these artists belong at the center of the stage.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Rach Brosman, an entrepreneur, creative marketer, and emerging leader in the electronic dance music (EDM) industry, based in Bushwick, Brooklyn. I’m the founder of Support Women DJs, a community-focused movement dedicated to empowering femme-identifying and nonbinary DJs by creating meaningful performance opportunities and amplifying their presence within the global music scene. Through my company Delirium Entertainment LLC, I’m working to expand Support Women DJs into larger events and international platforms to reshape the way electronic music communities operate and grow.

My journey into this space is rooted in a lifelong love for music and dance. Growing up, I was immersed in disco and ballet, which later evolved into an obsession with indie music as a teenager. After attending my first rave at Brooklyn Mirage in 2021, I felt an instant connection to the freedom, creativity, and community spirit of rave culture. From there, I dove deeper into genres like acid techno and drum & bass, attending shows and festivals nationwide to fully immerse myself in the scene. But I also noticed something unsettling—the lack of diversity in lineups and the systemic barriers femme and nonbinary DJs face in breaking into the industry.

In 2023, after recovering from ACL surgery and struggling with anxiety, I decided to leave my corporate job to pursue entrepreneurship full-time. That’s when Support Women DJs was born, debuting with its first event in February 2024. What began as a passion project has quickly grown into a movement that resonates with people across the music scene—creating a space where talent is celebrated without limits.

Support Women DJs operates at the intersection of music, empowerment, and community-building. We offer a range of services and opportunities, including: Curated Events & Rave Productions, Community Networking & Workshops, and Collaborative Brand Partnerships:

Despite EDM’s reputation for being progressive, gender disparity persists—with festival lineups and club residencies disproportionately skewed toward male artists. Many talented femme and nonbinary DJs are overlooked, underbooked, or stuck playing at off-peak times. This isn’t just a matter of visibility—it’s about financial opportunity, career growth, and changing perceptions. Our work challenges industry norms by providing these artists with spaces where they can shine, connect, and grow.

We also serve as a platform for cultural change, showing the world that inclusive lineups make for better music experiences—more diverse sounds, deeper creativity, and a stronger community vibe.

What makes Support Women DJs different is that we’re not just another booking agency—we’re a movement grounded in community values. Every event we organize, every residency we build, and every opportunity we create is designed with intentionality and purpose. It’s not just about filling quotas; it’s about redefining who belongs on stage.

Additionally, we bring a personal touch to everything we do. As someone who’s been on both sides—a fan of the music and now an industry player—I understand what’s missing and how to fill that gap in a meaningful way. That connection to the culture makes Support Women DJs more than a business—it’s a mission-driven project fueled by passion.

I’m most proud of the impact we’ve already made in such a short time. One DJ from our debut event shared that playing with us gave her the confidence and visibility to land gigs she never thought she’d have access to. Hearing stories like that reminds me why we do this—it’s not just about throwing events but creating life-changing moments for artists.

Signing the lease on our new studio space was also a huge milestone. This space will allow us to host workshops, events, and community meetups while giving artists a home base to create, collaborate, and grow.

At the heart of Support Women DJs is a belief in community, creativity, and equity. We’re here to change the narrative around who gets to succeed in the electronic music industry by putting femme and nonbinary talent at the forefront. Our events aren’t just about music—they’re about creating spaces where people feel empowered, inspired, and free to be themselves.

Whether you’re an artist looking for opportunities, a brand interested in partnerships, or a music lover seeking transformative rave experiences, Support Women DJs is here to welcome you into a growing community that’s changing the scene—one beat at a time.

Can you share one of your favorite marketing or sales stories?

When I first told people the name “Support Women DJs,” the reactions weren’t exactly enthusiastic. Some folks thought it was too on the nose—”Isn’t it a little… obvious?” they’d say. Others warned me it sounded like a charity rather than an exciting, cutting-edge music movement. But deep down, I knew that directness was the point.

I wanted the name to spark a reaction, to make people stop and think about why such a statement was necessary. And more than anything, I wanted it to be a call to action.

When our first event launched in February 2024, people started to get it. The boldness of the name made us instantly recognizable. It wasn’t some vague concept—it was unapologetic, clear, and impossible to ignore. Attendees were proud to wear our stickers, shout out the name, and share posts with #SupportWomenDJs because they felt like they were part of something bigger than a party—they were part of a movement.

Soon enough, the name opened doors we never expected. Promoters saw the hype and wanted to be associated with a brand that was pushing a message of change. DJs reached out, eager to be part of lineups that stood for something meaningful. Even brands and grant committees gravitated toward us because our name reflected exactly what we stood for—loud and clear.

In the end, what people thought was a dumb idea became our biggest strength. “Support Women DJs” wasn’t just a name—it became a rallying cry. And in a scene that often hides behind subtlety and ego, being direct, authentic, and inclusive was exactly what set us apart and made us unforgettable.

What’s been the most effective strategy for growing your clientele?

Our Support Women DJs merch has been one of the most effective tools for growing our fanbase—far beyond just selling T-shirts or hoodies. Here’s how it’s driven growth in meaningful ways:

1. Creating Walking Billboards
When fans wear our merch, they’re amplifying our message everywhere they go. The bold “Support Women DJs” logo sparks conversations—whether it’s at a rave, music festival, or even walking around Bushwick. Every person who wears it becomes part of the movement, turning our supporters into brand ambassadors without even realizing it.

2. Fostering a Sense of Belonging
The merch isn’t just clothing—it’s a badge of community and shared values. Wearing it signals alignment with the mission to uplift femme and nonbinary artists, making it easy for like-minded people to connect. Fans feel proud to wear the message, which builds a deeper emotional connection to our brand.

At festivals, we’ve seen people spot others wearing our merch and strike up conversations on the spot, reinforcing that sense of belonging. In many ways, the merch has become a symbol of solidarity in a scene where inclusivity is still evolving.

3. Amplifying on Social Media
Merch has been a content goldmine. Fans love posting photos of themselves wearing it, tagging us, and using our hashtags like #SupportWomenDJs. This creates a constant stream of organic social content that spreads the word without us having to do much heavy lifting. It also provides a way for people who can’t attend events to still participate in the movement—just by rocking the merch.

4. Revenue that Fuels the Movement
Sales from merch have provided important financial support, allowing us to fund events, residencies, and new initiatives. Every hoodie sold helps us reinvest in the community and expand our impact. It’s not just a product—it’s a funding mechanism for change.

In short, our merch is more than just clothing—it’s a strategy for growth, connection, and visibility. Every piece sold is an opportunity to extend our reach, build our community, and keep the movement going strong.

Contact Info:

• Website: https://www.supportwomendjs.com/
• Instagram: https://www.instagram.com/supportwomendjs/
• Youtube: https://www.youtube.com/@supportwomendjs
• Other: https://open.spotify.com/show/6o51I9F99XBKuXNDRvrR0C

  https://www.tiktok.com/@supportwomendjs

Image Credits

Sam Ferguson