We’re excited to introduce you to the always interesting and insightful Rabbia Majid Khan. We hope you’ll enjoy our conversation with Rabbia below.
Rabbia , thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?
I actually started my cake business during the COVID lockdown.
It was never part of my plan to become a baker — in fact, I had never baked before! But creativity has always been a big part of who I am. I’ve loved art and design since childhood, and baking unexpectedly became my new canvas. What started as a random experiment turned into a passion that I now can’t imagine my life without.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Rabbia, and I’m the founder and creative baker behind A Pinch of Sprinkles. My journey into the world of baking began during the COVID lockdown — a time when the world slowed down, but my curiosity and creativity came alive. Believe it or not, I had never baked a cake before that moment. What started as a simple experiment in my kitchen quickly turned into a passion that reshaped my life.
Like many self-taught bakers, I faced countless challenges in the beginning. With no professional background or training, my greatest teacher became YouTube. My first few cakes were far from perfect — uneven layers, cracked frosting, and all — but with every attempt, I improved a little more. I learned through trial and error, patience, and a deep love for the craft.
Over time, what began as a personal hobby evolved into A Pinch of Sprinkles — a boutique home bakery where every creation is made with love, precision, and creativity. I specialize in custom cakes, cupcakes, and desserts for weddings, birthdays, and all types of celebrations. Each design is uniquely crafted to tell a story — whether it’s a romantic wedding cake or a fun, colorful birthday theme.
What sets A Pinch of Sprinkles apart is the personal connection I build with each client. I take time to understand their vision and bring it to life through flavors and design. My goal is not just to create something that looks beautiful, but something that tastes unforgettable and makes people smile.
I’m most proud of how far this journey has come — from never having baked before, to now being trusted for some of life’s most meaningful celebrations. Every order reminds me how faith, hard work, and passion can turn a simple idea into something truly fulfilling.
To anyone discovering A Pinch of Sprinkles, I want them to know that this brand is more than just about cakes — it’s about celebrating love, creativity, and the sweetness of life, one sprinkle at a time.
Can you talk to us about how your side-hustle turned into something more.
Yes, my side hustle eventually blossomed into my full-time business. Baking started as a passion — creating cakes and treats for family and friends. What began as a fun hobby soon gained attention through word of mouth, and I started receiving more custom orders, from birthdays to weddings.
A turning point came when I officially launched my brand, A Pinch of Sprinkles, and began taking professional orders. Participating in local events, collaborating with other small businesses, and connecting with clients helped my business grow steadily. Each milestone — from my first large wedding cake to my first pop-up event — reinforced that this was more than just a hobby.
Today, I am grateful that my passion has transformed into a career that allows me to bring joy to others through my creations. It’s incredibly fulfilling to know that something I love doing has become my full-time work and continues to grow every day.
How do you keep in touch with clients and foster brand loyalty?
Fostering client loyalty is at the heart of my business. I make a point to stay connected through personalized follow-ups, checking in after each order to see how the cake was received.
Social media is another key touchpoint — I share behind-the-scenes stories, new creations, and respond personally to comments and messages.
I also love rewarding returning clients with small perks like discount codes, early access to seasonal flavors, or a free cupcake with their next order. Celebrating their milestones, whether a birthday, anniversary, or special event, helps clients feel valued and remembered.
Ultimately, it’s about building genuine relationships. When clients know you care about them and their celebrations, loyalty naturally follows — and word of mouth spreads the magic even further.
Contact Info:
- Instagram: https://www.instagram.com/a.pinch.of.sprinkles?igsh=MXVmcGFlcXA1eGVsdA%3D%3D&utm_source=qr
Image Credits
Rabia majid khan