We were lucky to catch up with Quentin Super recently and have shared our conversation below.
Quentin , looking forward to hearing all of your stories today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
Risk
During spring break of my junior year of college, my buddy and I decided to ride our bicycles to Winnipeg, which is in Canada.
For context, I grew up and went to school in Minnesota, so venturing north during March means you’re going to be cold, especially on a bike.
Ultimately, over the course of ten days we rode there and back, encumbered by nefarious snow and wind, but grateful for the opportunity.
That trip got us on the front page of a local newspaper, and on the radio, and consequently I just kept wondering what I could accomplish if I put in a little effort and dared to be bold.
Well, I later wrote and published a book about the experience, then my friend and I rode from Minnesota to Portland, Maine after we graduated.
Another book followed.
And from there so many other things have happened, but it came as a result of taking a risk.
That would be my advice to anyone with aspirations beyond what’s in front of them:
Be bold, unapologetic, and go after whatever it is that you want.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
About Brand
It’s no secret that video is king.
I’m not even going to attempt to dispute that, but the riches are in the niches, so with my website, quentinsuper.com, I write articles about people that serve the same purpose as a traditional interview on YouTube.
For example, I sit down with someone in real life or on Zoom and conduct an interview about their business/career, but instead of filming the interview, I go back and write an article based on the conversation I have with my interviewee.
Yes, it is more work than chopping up a video would be, but I’m a writer, and there is value to what I do, in the sense that my article isn’t trying to compete with a dozen other interviews on YouTube (if the interviewee is famous).
My article therefore shoots to the top of the first page of Google because no one else is creating the type of content that I am.
So what’s in it for you?
Depending on the brand or the individual, my articles can tell a story that a traditional video interview cannot, simply because writing a story is so much different that listening to someone tell a story.
Also, I’ve learned that often key decision makers or buyers want to read articles in lieu of video.
It makes sense:
Learn about someone or something by reading a 4-minute article, or watch a 30-minute video on YouTube.
That’s my value proposition, and again I will never compete with the views a YouTube video gets, but I’m mining the niches and creating content that gets people to buy into a person or product.
I’ve discovered that this approach is worth something.
For you, what’s the most rewarding aspect of being a creative?
Most rewarding
The most rewarding aspect of being a creative is giving someone a piece of content that they can leverage in many different ways.
With my books, I write stories about myself, and while they’re fun and entertaining, I’m not enriching anyone’s life, outside of allowing them escape for a few hours, or for however long they can read a book.
Instead, the content I produce continues to reap benefits because the articles are read by new people every day, and over time this has led to new opportunities for the interviewees, that in some cases they would not have had.
Money is great and so is recognition, but making someone smile or use an exclamation point after reading an article is just as impactful.
We’d love to hear a story of resilience from your journey.
Resiliency
I had started to gain some traction on my website, and then, out of nowhere, I was fired from my 9-5 job.
Anyone who has been fired knows that getting let go sucks.
Worry, fear, self-doubt, genuine anger.
Those emotions, and more, routinely percolated in my brain in the days, weeks, and months after losing my job.
At the time, I had been a copywriter, so logically one might expect me to go after other copywriting jobs, but instead I pivoted into sales.
Sales is great, but the paychecks are inconsistent, and so while I learned the ropes of salesmanship, I moonlighted at my buddy’s business as someone who stuffed candy into plastic bags so they could be sold on Amazon.
Not exactly stimulating work, nor would it titillate the imaginations of any women willing to go on a date with me, but sometimes you have to eat s*** in order to pay the bills and keep paying graphic designers and videographers.
Uncomfortably, but capably, I was able to keep running my website without having to sacrifice on quantity or quality of content by changing my spending habits.
It took another year before I stabilized financially and stopped stressing out over money, but that’s how much I believed in my website.
I was willing to go into sales without the promise of income, and still hiring people for work I didn’t know if I could eventually compensate them for.
I adapted. I learned. I often failed.
But the biggest thing was that I tried, and I didn’t stop, which is probably why I’m able to write this piece.
Contact Info:
- Website: https://quentinsuper.com/
- Instagram: https://www.instagram.com/quentinvsuper/?hl=en
- Facebook: https://www.facebook.com/quentinsuperr/
- Linkedin: https://www.linkedin.com/in/quentin-super-53a108148/
- Youtube: https://www.youtube.com/@quentinsuper3139