We recently connected with Quantal Langford and have shared our conversation below.

Quantal, thanks for taking the time to share your stories with us today Are you able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen?

Yes I’ve been able to earn a full-time living from creative work. The journey, however, has been a slow process to that. Day one when I first started my business, I was fortunate to have done some work for a few clients that I would work with from my regular day job. So I at least started with somebody to work with. When I went full-time with my creative profession, I sent an email to everyone that I’ve done work with in the past and currently, told them them the situation and established business from there.

It’s taken some years to build up enough of a client list to where I’ve created consistent revenue. And I’ve also diversified what I do as well. So I have a clothing and lifestyle brand with an e-commerce segment to that as well. So having sales come through the e-commerce side as well and now building up sponsorship packages for my podcast, having retail items at local art shops, doing speaking engagements, etc. I using the platform that I’ve built and branded and figuring creative ways of providing value for my clients, customers, and audiences.

I think if I had to start over, it would be having access and knowledge of other software, skillsets, and a better mindset to being a full-time creator. As talented and gifted that all creators are, we can be in the black with things on the business side, and investing in yourself, to be confident enough to market and promote your brand and services.

Quantal, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve always been in art since I was in kindergarten. I really didn’t get serious with art until 2nd or 3rd grade. College I took the commercial/graphic art route and got a degree in Graphic Design.

In 2007, Langfordesign was born.

Langfordesign is a multi-displinary branding and media company helps create empowering brand stories. Focusing on developing brand identities, development and content for B2C, healthcare, sports, non-profit, startups, publishing, and licensing sectors that emotionally resonate with their respective audiences.

Aside from building and development of brands for our clients, Langfordesign also creates its own intellectual properties to be packaged for licensing and distribution.

Brand Identity
Brand Development
Digital Media
Digital Illustration
Digital Asset Creation
IP/Mascot/Character Creation
Nameclature
Content Creation
Consulting & Discovery Workshops, Speaking Engagements
Social Media Branding
Merchandising & Licensing

Much of my work is in the school, university, and athletics arena. But I do love working with non-profit organizations for various causes. I enjoy connecting with people, figuring out what they really want out of their brand, and being a creative partner and ally to helping make their a vision a reality.

Can you share your view on NFTs? (Note: this is for education/entertainment purposes only, readers should not construe this as advice)

My view on NFTs, I really feel this is far from a trend. Yes there is a chance that it can become too saturated, but I believe long-term this can be huge for any creator or brand. I know I’m in the works of developing some NFTs not only from just a collection standpoint but from the utility of it as well. Perhaps In the future the creative economy will only be using NFTs as access to specific art, book launches, events, or physical goods.

Being able to produce an NFT, and if it becomes popular, creating a revenue stream for you and the one who purchased the NFT for years. I’m an advocate for any creator figuring ways of leveraging ones creations, designs, ideas to a devoted community. You don’t need 100,000 followers. If you have 100 committed fans in your ecosystem and each one buys your NFT that could be huge for your business.

We’d love to hear the story of how you built up your social media audience?

Everyone has their own way of building your audience, but for me I’ve always wanted to create content based around what I do, and the things that interest me. I’ve purposely used content from my podcast as a gateway for people to be introduced to what I do. So being able to give out creative tips, inspiration or just showing the process on digital illustrations or my hand drawn work and even my side gig as a part-time wrestling coach. it brings people into my world.

So for anyone looking to build your audience, just be you. Don’t try to fake something that you aren’t. People love stories, creativity, authenticity, they love to be entertained, and to be informed. Find out what you like to share and if it fits within those parameters.

Contact Info:

• Website: www.langfordesign.com
• Instagram: @quantallangford
• Facebook: facebook.com/Quantal Langford
• Linkedin: https://www.linkedin.com/in/quantal-langford-ba6864b/
• Twitter: twitter.com/Langfordesign
• Youtube: Youtube.com/Quantal Langford
• Other: https://soundcloud.com/thecreativebrewtv