We’re excited to introduce you to the always interesting and insightful Qichao An. We hope you’ll enjoy our conversation with Qichao below.
Qichao, looking forward to hearing all of your stories today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
In 2018, I founded an independent design company, Mornice Brand Design, dedicated to helping businesses build, upgrade, and optimize their brands, thereby avoiding pitfalls in the branding process. I innovatively introduced the “Super Focus Theory,” which serves as our core guiding principle, providing brand design and product upgrade services to numerous clients. Unlike traditional design companies in the industry, we highly value and respect the unique aspects of small businesses that differentiate them from industry standards.
Mornice Brand Design’s uniqueness lies in our “Super Focus Theory,” which encompasses four main principles: Positioning Focus, Selling Point Focus, Product Focus, and Expression Focus. These principles help brands find a unique position in the market and establish a strong brand presence in the minds of consumers.
1. **Positioning Focus**: We clarify the strategic layout of a brand to ensure it occupies a unique and stable position in the market. For example, we have helped brands find a niche in consumers’ minds, similar to how Volvo is renowned for “safety” in the automotive industry, helping brands establish a unique market position.
2. **Selling Point Focus**: Starting from the product itself, we extract unique selling points and amplify them. For instance, JDB Herbal Tea emphasizes its exclusive formula, which not only serves as a differentiated selling point but also a strong commitment to consumers.
3. **Product Focus**: We assist brands in creating best-selling products that attract target consumer groups. By focusing on the functional value of the product, we help brands carve out their share in competitive markets.
4. **Expression Focus**: Through precise visual strategies, we ensure that brand messages are conveyed clearly and powerfully. For example, we use contrasting colors and visual focal points to make brand messages more prominent and easier to recognize.
This “Super Focus” approach differs from traditional brand planning and design processes: while traditional methods often emphasize broad market coverage and diversified product lines, we focus on concentrating resources and attention on a core point to establish strong brand recognition and market positioning in a specific area.
A successful example is our work on the brand image design for “FUNSIR.” By applying the “Super Focus Theory,” we helped FUNSIR establish a clear brand image and unique value recognition in the minds of consumers, significantly enhancing the brand’s visibility and market share. This differentiated strategy not only allows the brand to stand out in a highly competitive market but also effectively reduces consumer decision-making costs, increasing the brand’s customer acquisition rate and loyalty.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Qichao An, originally from China and currently residing in Winter Garden, Florida. I am a seasoned graphic designer and the founder of Mornice Brand Design, with over ten years of professional experience in the field. My journey in design began with a deep passion for art and creativity, which led me to pursue a career in graphic design. Along the way, I realized that design is not just about visual expression but also a powerful tool to solve problems and help businesses and brands stand out in the market.
**How I Entered the Industry and My Professional Development**
My career in design started from my profound interest in visual arts and creative expression. I majored in Visual Communication Design at university, which laid a solid foundation for my future work. Early in my career, I was fortunate to participate in numerous branding and packaging design projects. These experiences taught me that design requires not only aesthetic appeal but also strategic thinking. With years of accumulated experience, I founded Mornice Brand Design to help businesses build, upgrade, and optimize their brand identities through innovative design.
**Services Offered and Solutions Provided**
Mornice Brand Design specializes in a range of design services, including brand identity design, packaging design, logo design, and promotional material design. Our goal is to use precise visual strategies to help brands establish a unique position in the market and build strong recognition. We offer tailored design solutions to clients ranging from startups to established brands, helping them address challenges from brand awareness to market penetration.
The main problems we solve for our clients include:
1. **Brand Positioning and Rebranding**: Many businesses struggle with unclear brand positioning in a rapidly changing market. Through in-depth market analysis and consumer research, we help brands find their unique positioning and effectively communicate it to their target audience.
2. **Enhancing Brand Recognition**: In an era of visual information overload, standing out among competitors is a common challenge. We enhance brand recognition by employing innovative design and precise branding strategies, leaving a lasting impression on consumers.
3. **Product Packaging and Market Promotion**: Effective product packaging not only protects the product but also attracts attention on the shelf and drives sales. We design unique packaging solutions that combine market trends with consumer psychology to increase a product’s market competitiveness.
**Design Philosophy and What Sets Us Apart**
My design philosophy is that “design is not just about aesthetics; it’s about communicating messages and solving problems.” I believe that design should have clear goals and strategies, using a thoughtful combination of visual elements to convey the core values and messages of a brand. In my work, I emphasize simplicity and functionality while focusing on creative expression to ensure that each design truly adds value to the client.
What sets me apart is that I am not just a designer; I am a brand strategist. I dive deep into understanding the client’s business and market environment, helping them identify brand issues and providing actionable solutions. This approach allows me to create designs that are not only visually appealing but also strategically effective in helping brands succeed.
**Proudest Achievements and Brand Philosophy**
Throughout my career, I am most proud of being able to create real business value for my clients through design. For instance, I helped a new brand significantly increase market awareness and sales through a revamped brand identity and packaging design. This ability to see my work positively impact my clients’ businesses is the most fulfilling part of being a designer.
I am also very proud of the multiple international awards I have received in the design field, such as the A’ Design Award and MUSE Design Awards. These accolades not only recognize my design capabilities but also affirm my design philosophy and spirit of innovation.
**What I Want Potential Clients and Followers to Know**
To potential clients, followers, and fans, I want them to know that my work is not just about providing design services; it’s about helping brands find their unique place in the market. I aim to showcase the unique value of brands through design and help them stand out in a highly competitive market through clear and effective visual communication.
Mornice Brand Design is not just a design company; it’s a partner on the road to building your brand. We are committed to creating long-term brand value for our clients through in-depth market insights and innovative design. I look forward to collaborating with more like-minded clients to create brand identities that resonate in the market.
What’s the most rewarding aspect of being a creative in your experience?
As an artist or creative professional, the most valuable aspects for me are:
1. **Problem-Solving and Value Creation**: Being able to address real-world challenges through design or creative work and provide tangible value to clients or audiences. It’s not just about aesthetic expression but about using creativity to solve problems and improve people’s lives.
2. **Emotional Connection and Resonance**: Art and creativity have the power to touch people’s emotions and create resonance. This emotional connection can help audiences or clients better understand a brand’s story or message, enhancing their experience and engagement.
3. **Innovation and Breakthroughs**: The ability to push beyond traditional boundaries, exploring new methods and perspectives in creation. This innovation not only advances personal artistic growth but also positively contributes to the development of the industry.
4. **Personal Expression and Fulfillment**: Creative work is a means of expressing personal thoughts and emotions. Expressing oneself through art provides a deep sense of achievement and satisfaction. This personal expression is both a validation of one’s creativity and a unique contribution to the world.
5. **Influencing and Inspiring Others**: The capacity to inspire and motivate others through one’s work, prompting them to think, feel, or act. This influence extends beyond the art world and can impact broader social and cultural spheres.
For me, as a designer, the most valuable aspect is seeing how my design work brings about real change and impact. Witnessing how a client’s brand achieves success through my designs and feeling the positive effects on their business and goals is my greatest motivation and source of fulfillment. Design is not just my profession; it is a crucial way for me to realize my own value and help others achieve their goals.
Is there a particular goal or mission driving your creative journey?
Absolutely, my creative journey is driven by a specific goal and mission. At the heart of my work is the desire to create impactful design solutions that solve real problems and add tangible value. I’m deeply committed to using creativity to address the unique challenges that brands face in today’s dynamic market.
My mission is to elevate brands by providing innovative design strategies that not only capture their essence but also differentiate them in a crowded marketplace. I aim to help businesses build strong, authentic connections with their audiences through thoughtful and strategic design. This involves understanding the core of each brand and translating that into visual elements that are both compelling and effective.
Beyond just solving problems, I also strive to push the boundaries of design and innovation. I believe that design should not only meet current needs but also anticipate future trends and opportunities. This forward-thinking approach allows me to create solutions that are not only relevant today but also adaptable for tomorrow.
Another crucial aspect of my mission is to foster positive societal impact through design. Whether it’s by addressing social issues or enhancing public spaces, I aim to use design as a tool to contribute to meaningful change and progress.
Ultimately, my goal is to collaborate closely with clients to achieve mutual success. I see each project as a partnership, and I am dedicated to ensuring that my work helps clients realize their vision and reach their objectives. This shared success is what motivates and inspires me every day.
In essence, my creative journey is about making a difference through design—by solving problems, pushing creative boundaries, and contributing positively to society, all while building strong, collaborative relationships with my clients.
Contact Info:
- Website: https://www.anqichao.com
- Instagram: https://www.instagram.com/anqichao.design/
- Linkedin: https://www.linkedin.com/in/qichaoan-addison/
