Alright – so today we’ve got the honor of introducing you to Pureness. We think you’ll enjoy our conversation, we’ve shared it below.

Pureness, looking forward to hearing all of your stories today. Crazy stuff happening is almost as certain as death and taxes – it’s technically “unexpected” but something unexpected happening is to be expected and so can you share a crazy story with our readers

I have had many crazy moments, however, one story has always stood out above the rest, because it was the first time I ever had to refuse to serve a client. This experience was hard to handle at the time, but it was so self-rewarding in the end.

Years ago I took on a bridal client in the beginning of my career and went through all the initial steps of booking them in – including booking their trial. Once I arrived the day of the trial, the mother of the bride greeted me at the door. She walked me through the long corridor and proceeded to tell me I had my work cut out for me. I chuckled and entered the entry way to the kitchen. She told me I could take my time to set up and the bride would be down shortly. She then sat before me at the table and started speaking very negatively about her daughters looks. Mentioning that she wasn’t sure how I was going to use just makeup to make her daughter “look like a bride”. As the comments got worse and worse I became growingly uncomfortable. The bride began to come down the steps that led to the kitchen and asked me if I got in okay. I told her yes and that her mother greeted me in. She then rolled her eyes and said “yes I’m sure she did”. Her mother said “dear I merely helped to prep her for the big job of making you look beautiful for once”. I paused and took in the conversation going back and forth between them, mortified and confused. Some families tease each other, but this was different! I could feel pain between them. I was ready to start but now I was a bit thrown off, as she proceeded to tell me to give her full glam, which is nothing near what we discussed on the phone. I figure her and her mothers exchange perhaps influenced this new request.

Either way I proceeded and she really liked her look, but her mother had rude remarks to make every step of the way. I tuned her out and focused on my client. Once she was done her bridesmaids-to-be all arrived to see the final look and they loved it. As I packed up and followed the bride to the door. She paid me and put a tip into my hand. I said thank you and held on to the door to leave. She stopped me and informed me that there was more tip where that came from, only if I could fulfill her request. She wanted me to make her bridesmaids makeup ugly on the day of when I did everyone’s makeup. I looked at her shocked and told her I couldn’t do that. She said “are you actually going to refuse a big pay day?” I asked her why she would even want me to do that, and she proceeded to explain that she had pressures from her family to look amazing or she would be an embarrassment. She felt it would be easier to do so if the ladies next to her didn’t look good and I made her look extra beautiful. I tried to tell her she was beautiful and this wasn’t necessary, but I knew her request came from possible years of pain and torturous words, so I handed the tip back to her and said “if that is why you are tipping me, please don’t, I will never bend my morals in this kind of way”. As I walked out the door I wished her a great wedding and all the best finding another makeup artist for her day and that I hope she finds self love on her new life journey.

When I drove off two of the bridesmaids called me and told me I was a terrible service provider for not taking the booking and cancelling the way I did. But I never told them why I did it. That I refused service not only because of the type of people I was serving but also because I didn’t want to make them “ugly” to make another person feel whole. It hurt to know that they went away thinking I was a bad person and had a terrible service/business, but later it made me the strongest and realest business owner I knew.

Pureness, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started as a beauty professional by practicing on family and friends in my youth. Later on I got amazing connections just through people I knew that respected me as a person and wanted to give me a chance. Since then I have been known as one of the fastest, most efficient, cleanliest, talented Makeup/Hair Artists around. I love what I do and my clients can feel that and return time and time again, not just for the glam but for the experience. That is what makes me smile the most as well as making them smile.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with clients via email and social media. Social media it is a great tool for clients to see the business still thriving and they get comfort in knowing when the need the service it is still there. They can connect and react to posts etc. Email and personal contact is amazing! Because many clients will email to book (and of course within the booking process with a business like this I get all their forms of contact) so keeping in touch and letting them know what is new or sales is easy, and they welcome it because they feel close to a brand like this that serves them.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to unlearn my perceptions of bothering people. I realized early on that sometimes I have to bother people to remind them that my services are here and ready to serve them. People sometimes forget and as soon as they are reminded they find a reason to book again. So not all bothers are a bother.

Contact Info: 

• Website: https://facesbypureness.com/
• Instagram: www.Instagram.com/FacesByPureness
• Youtube: https://youtube.com/@FacesByPureness

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