We caught up with the brilliant and insightful Priyanka Garcia a few weeks ago and have shared our conversation below.
Priyanka, thanks for taking the time to share your stories with us today One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
In my industry my focus is not making the sale, it’s about providing a potential client the right material the need to make their business successful. It can be a fun energetic commercial that stands out from their competitors, or weekly reels that highlight their business. Although one may be more profitable, my mindset is understanding my clients ROI goals and expenses to best serve them with content. It is not about creating epics ads the clients wants or we can do, but setting up the people we are working with tools to maximize their budget.
Priyanka, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
PF Media creates professional media content that drives impact and engagement. We create advertisements, social media content, videos, photos, newsletters, and more. We are our client’s personal production team.
Do you have any stories of times when you almost missed payroll or any other near death experiences for your business?
I do not recommend starting a business without taking accounting courses. I made a mistake of missing payroll, because I did not know the requirements of hiring. With the money I lost I could have taken 4 classes at my local community college on accounting. I was so far the deadline, it kept me up for nights. All is good now, and I learned a big lesson.
How do you keep in touch with clients and foster brand loyalty?
I reach out to all my current and previous clients at least 2-3 times a year via call to check up on their families and wish them happy holidays or ask about something I have seen them post on social. Try to joke with them when it is appropriate.
Contact Info:
- Website: [email protected]
- Instagram: @_Pfmedia
- Facebook: https://www.facebook.com/penikamfilms/
- Linkedin: https://www.linkedin.com/in/priyankashah97/
- Youtube: UCzuDWSd9BWynsp1_Tu0EYkw
- Yelp: https://www.yelp.com/biz/pf-media-carrollton
Image Credits
@dylan_nguyen.ig