We’re excited to introduce you to the always interesting and insightful Priscilla Agyeman. We hope you’ll enjoy our conversation with Priscilla below.
Hi Priscilla, thanks for joining us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.
Starting this business required me to take a risk. Deciding one day that I would be investing my time and money into something that wasn’t even tangible at the time took faith, trusting my intuition and going with my gut instinct. I was in a toxic work environment, living paycheck to paycheck, and I was trying to find myself again after I didn’t have any resources, guidance, tools or mentorship prior to starting this business. I allowed my curiosity to be the driving factor, along with my desire for building community and connection.
Priscilla, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
saddie baddies® was created in 2019 by Priscilla O. Agyeman, MPH (she/her)- a creative entrepreneur, thought leader and mental health activist. Agyeman noticed there was a gap in digital discourse designed primarily for young Black, Latinx, Asian, Indigenous and multiracial people that educated and unpacked the layers of mental health — and she knew that needed to change. Through carefully curated visual content and evidence-based topics, saddie baddies® is challenging a shift in mental health discourse worldwide.
by providing dissemination in bite-sized doses, saddie baddies® has expanded a collective understanding of mental health information through engaging discussion, creative conversations and accessibility. saddie baddies® exists on all major social media platforms as well as the 5-star rated podcast, “The Soft Life with saddie baddies®” which has been highlighted in Apple Podcasts 2023 Women’s History Month collection. saddie baddies® provides digital products such as the podcast, their self-care guide, “My Journey to Self-Love: the Ultimate Guide Self-Care Guide by Saddie Baddies®” and services such as guest speaking, workshops, in-person and virtual events, and brand partnerships/content creation.
saddie baddies® has partnered with brands such as Google, Nike, Rare Beauty by Selena Gomez, Pinterest, Pantene, Zando Projects by John Legend, and more. saddie baddies® normalizes and addresses the deep, uncomfortable, and heavy conversations about mental and emotional health in order to invite learning, unlearning, and healing for all.
Have you ever had to pivot?
When we first started Saddie Baddies®, I focused heavily on social media channels such as IG, TikTok, Twitter, etc. but we didn’t have anything else to distinguish us from other brands on those apps. So we pivoted our content focus to a podcast, where we share long-form content, as well as developing our YouTube presence and newsletter mailing list. Through those outlets, we’ve seen tremendous growth which solidified our online presence globally.
We’d love to hear about how you keep in touch with clients.
Mailing list/newsletter, Substack, Geneva, and responding to all DM’s promptly
Contact Info:
- Website: https://www.saddiebaddies.com/
- Instagram: https://www.instagram.com/saddie_baddies/
- Facebook: https://www.facebook.com/saddiebaddies/
- Linkedin: https://www.linkedin.com/company/saddie-baddies/
- Twitter: https://twitter.com/saddie_baddies?lang=en
- Youtube: https://www.youtube.com/@saddiebaddies
- Other: https://www.pinterest.com/saddie_baddies/ https://www.tiktok.com/@saddie_baddies?lang=en
Image Credits
Xavier Duah, Geoff Sean, Jessica Pettway, Oluwaseye Olusa, Karina Munoz