We were lucky to catch up with Prinston Hicks recently and have shared our conversation below.

Prinston, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

In a cramped backroom, I lay on my mother’s floor, staring at the ceiling fan, realizing my life was a complete disaster. I
had dropped out of college to start my business, but I found myself back at home starting down my failure.
I read books, listened to gurus, attended seminars, and tried different business strategies, but I still was broke and an
absolute joke to my friends and family. Everyone wrote me off as a failure, and worst of all, I was starting to believe it
myself.

After creating my second failed business, I lay curled up in my closet, with my ego utterly shattered. That night, I surrendered completely. I didn’t care anymore about success or creating a business. I cried myself to sleep, but something that to this day I can’t explain happened that night. In my sleep, I had a dream that delivered a message
that said, “You Create The World Around You.”

Because of that I shifted my whole perspective. I realized I was living life as a victim and blaming everyone for my circumstances. I began to understand that it wasn’t the skills I had or the knowledge I acquired that would create success. I would have to develop my personality. Honestly, I was not a pleasant person, and I was widely inconsistent. Because of that I started a new company called The Centiverse with the sole purpose of helping people reach their full potential. I aggressively focused on removing all the traits holding me back and started focusing on helping others.

Until finally I created a successful business and put my life back on track. I was able to have my first 6-figure year and move out of my mom’s house. Not to mention, I was helping other people realize their dreams. And ever since then

I have been building businesses and creating resources to help entrepreneurs be successful. I released books,
mentored business owners, and vowed that the more successful I became, I would always throw down the ladder
of success to others.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As an entrepreneur, I see myself as an artist in the world of business. Our SaaS products help businesses streamline operations, while The Ultimate Business Blueprint (UBB) combines comprehensive systems with AI-driven tools to help entrepreneurs organize and grow their businesses.

But the real problem we solve goes deeper—we help people recognize and overcome their internal roadblocks. I realized this while learning new languages; at first, everything feels confusing, but with immersion, understanding naturally follows. Business is the same.

The “ambiguity period” is inevitable, and the ability to tolerate it is the key to success. Entrepreneurship starts with confusion and mistakes, but sticking with it leads to a level of understanding that can’t be taught—only experienced. Learning business is one thing, but building real, actionable ability is what truly empowers people to achieve their goals, and that’s the heart of what we offer.

We’d love to hear about how you keep in touch with clients.

We believe in building meaningful relationships with every client, whether they invest in a $50,000 marketing strategy or purchase a $20 t-shirt. Early on, we realized the importance of having systems in place to nurture rapport. For instance, our software features an automated follow-up system that engages clients for up to 12 months, ensuring consistent communication. Additionally, depending on their purchase, we provide monthly gifts or incentives to reduce subscriber drop-off and maintain steady cash flow. Clients also gain access to exclusive communities where we share weekly content on effectively using our software to grow their businesses. We believe brand loyalty stems from approaching each day with genuine care and asking how we can best serve the people who trust us.

What’s a lesson you had to unlearn and what’s the backstory?

I’ve always been someone who wanted to study as much as possible before starting anything. While that mindset works well in school, I learned it can be the death knell to the entrepreneurial spirit. Learning doesn’t create actual ability. I’d often be tempted to watch one more video, attend one more class, or read one more book before getting started. But eventually, I realized it wasn’t the books that would make me successful—it was the field.

Don’t get me wrong, I’ve read over 1,000 books and even aimed to read 60 books a year. While I didn’t always hit that goal, I steadily built my knowledge base. However, I learned more in two years of immersing myself in actually building a business than from all those books combined.

It was tough seeing people who didn’t read as much or work as hard succeed faster than me. People often reference how Warren Buffett reads countless books or how Bill Gates devours information. But I realized that’s not the full story. Reading is a powerful tool, and I’d never tell anyone to stop, but I now know you need to spend significant time building real-world ability.

One of my favorite books, An Iron Will, states, “The way to learn to run is to run. The way to learn to swim is to swim.” And I’ve learned that the way to get better at business is to build an actual company and take some losses.

How we view losses plays a big role in our progress. Success is like building a house—the wins, losses, and mistakes are just bricks. They aren’t good or bad; they’re part of the process.

I had to unlearn the idea that learning could ever substitute for true ability

Contact Info:

• Website: https://thecentiverse.com
• Instagram: https://www.instagram.com/prinstonhicks/
• Linkedin: https://www.linkedin.com/in/prinston-hicks/
• Youtube: https://www.youtube.com/@prinstonhicks?sub_confirmation=1
• Other: https://prinstonhicks.com

Image Credits

swangbabyproductions

gerrickwalkerimages