We were lucky to catch up with Premo 1k recently and have shared our conversation below.

Premo , looking forward to hearing all of your stories today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?

I started off making beats with my brother. My whole family is into music but no one really took it as far as I did. I worked jobs constantly and always quit and just couldn’t hold anything steady. I got flew out to las angeles and recorded on protools for first time and did a whole album. After that I worked for a studio in jacksonville Florida and branched off on my own to make more money. After that everything just fell into place. It was definitely a bumpy and depressing road to chase your dreams but it’s been working out.

Premo , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I own a studio and clothing brand names premèvaucci. I gained a lot of my clients through the year with the other studio and wanted to make more money to provide for myself. It was a movement everyone supported me and came to me. I provide vocal recording mixing and mastering and provide beats also. The come up has definitely been hard. A lot of self doubt, long sleepless nights , and thinking you aren’t good enough but your dreams never come easy. They don’t lie when they say it takes blood sweat and tears to chase your dreams. I just like helping others create beautiful art. You will have good days and bad days but the consistency is key.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I’ve learned Forsure being in this industry is patience. Don’t rush for fame or money, if you make music for money then you obviously don’t love doing it. You are gonna do a lot of free work and handouts when you first start. And it will take years and years. But patience and consistency will always guide you in the right direction. Just go with the flow and enjoy life in the process

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

I went to school to be an avionics mechanics. Did it for 2 years and quit. Became and aircraft painter and quit that also. I always had multiple jobs but the waking up early and making someone else money just isn’t for me. How am I gonna get what I want making someone else money and me making the minimum? I’m a boss so I took things into my own hands and chased music fully. Best decision I ever made.

Contact Info:

• Instagram: Premo1kk , vaucci_apparel

Image Credits
Josh santos, zinwave