Alright – so today we’ve got the honor of introducing you to Pranav Kothary. We think you’ll enjoy our conversation, we’ve shared it below.

Pranav, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Stories are ways to package meaning into short, easy to understand consumables. They reflect back to us different slices of life, how we make sense of it, what we deem important, funny, tragic, romantic. Each one told is an attempted blurb on the back of the book of our existence, convincing the reader to read it. Each one told, makes us want to live more than before. The films I watched as a child did so, so my hope is to push that agenda as best as I can.

Pranav, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve enjoyed the art of film making since I was around 11 years old. There’s little difference between the cheesy stop motion films made with hotwheels from those days to what I like to do today, in terms of how I feel about it. I’ve been producing, directing, writing, and editing films and other video content in New York for the past 5 years. About a year ago, I started a production company called SIlvergrain Pictures along with a colleague of mine, Maxwell Geoffrey, to funnel our efforts into a singular portfolio of quality storytelling. Even with commercial work, our stubborn motto has been that honest, human focused stories will always, always sell more.

Any fun sales or marketing stories?

This isn’t exaclty my story, but my business partner’s. When we first started the company, and were shopping around for clients, he suggested we reach out to someone we’d met a community event hosted by a large camera manufacturer. The person we had the contact of was very high up in the company, and we’d only just started and our portfolio consisted of very little commercial work. So, being the sometimes overly pragmatic person that I am, I said to him; “sure go ahead, but I’m going to look elsewhere because this might be a waste of time to pursue”. Funnily enough, they got back to him and we had a meeting over zoom, and ended up getting work from them. They liked our enthusiasm and took a bet on us.

What do you find most rewarding about being a creative?

There are too many rewards to pick the best one from. Filmmaking is always collaborative effort, which I hope to never take for granted. Working with talented people is free, everlasting replenishment for me, even when it’s difficult. A close set of colleagues are like family, no matter how loud an argument gets, the question of leaving is never a part of the discussion. Even though the industry can sometimes seem like a game of chutes and ladders, finding those you can agree with on fundamental values is a sweet reminder that there really is something real to chase. Whatever it may be, as long as you keep your eyes on it and ask the right questions, others are bound to join the same quest. On set there are moments when this group effort becomes wildly animated, and in those moments my life is flooded with an exciting, humbling, meaning.

Contact Info:

• Website: www.silvergrainpictures.com
• Instagram: https://www.instagram.com/lyricsisee/?hl=en