We recently connected with Pilar Fisher and have shared our conversation below.

Pilar, thanks for taking the time to share your stories with us today Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

It’s incredibly important to ensure you know that your customers are people. They are human just like you & I, they have good days & bad days- as the seller, you never know what to expect with a customer & how they are doing that day. As owners, we are told that the goal is to make the transaction & ensure the sale. This is our goal, but a better way to go about it is to make relationships that last. Everyone loves retainer clients, they are less to market to & easier to keep. It is always better to do maintenance than to buy brand new. It’s crucial to make as little work on the client’s end as possible. Convenience & comfort are key. Giving a bit more than anticipated also helps to strengthen relationships in business. Company ethos should be standard across the board. Don’t make emails feel lifeless & spammy. Talk with open-ended questions. Show that you care, & deliver satisfaction. Meeting the needs of the customer is the baseline; what keeps them around is their perception of their experience. For myself, I make sure all of my packing boxes & shipping materials are hand-made- not only for a more interpersonal connection, but it also has made many of my clients less inclined to throw away the packing, keeping it around & reminding them of their great experience. I also handwrite notes in each order shipped & throw in stickers as freebies. I am also starting a section on my website where I will release new drops to all previous customers first before releasing to the public market, promoting the idea of exclusive relationships between them & the company. TLDR; Be as personable as possible according to your company’s products/services.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I began my clothing line when I was 16. Skating down Balboa Blvd, 2 miles each way to get samples made of my garments every week was grueling, but I knew I had to lay the foundation before I could expect comfort. Over time, I established my stance on what my vision would be: faith-based collaborative attire, collaborating with artists around the world while spreading the word of God. The development of our core 23 characters began- building a portfolio of artists to work with & curating tech packs was just the beginning of what was to become Trippy Kitty Co. The styles & artists change with each new drop, allowing a fair chance for new underground creators to have their pieces displayed worldwide. Each of our core 23 TKC characters has a unique backstory that gives artists a canvas to work with & each character has a favorite bible verse that drives even more depth to their lore. I myself curate all of the clothing designs, & our artists choose from our characters to restylize them according to their theme. We never do the same drop twice, & we push the message of Christ forward. TKC is a safe haven for artists to gain a new platform, & for people all around the world to tap into underground styles.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I direct & film skits in Los Angeles frequently, & whenever I do I always post an open casting call to my business social media, & many of our past customers come out to film with us & overall hang out on set. Its always a great time & so many new friendships & memories are made that way.

What’s worked well for you in terms of a source for new clients?

Vending events & hosting your own events are your best friends when you are first starting out. Building in-person bonds re very significant, especially if you are offering services over products.

Contact Info:

• Website: https://trippykittyco.com
• Instagram: trippykitty.co
• Youtube: Trippy Kitty co