We recently connected with Peter Samuelson and have shared our conversation below.
Peter, thanks for taking the time to share your stories with us today. Let’s start with the story of your mission. What should we know?
“I’m Peter Samuelson, Co-Founder and President of First Star, and CEO of PhilmCo Media llc. I’m a serial pro-social entrepreneur. In 1982 I co-founded the Starlight Children’s Foundation; by 1990 the positive psychological impact of Starlight seeded my next pro-social endeavor, Starbright World, co-founded with Steven Spielberg. 1999 saw my formation of First Star, 2005 EDAR Everyone Deserves a Roof, and 2013 I launched ASPIRE, the Academy for Social Purpose in Responsible Entertainment. In the midst of all this I’ve produced 26 films and somehow raised four children. I have a Master’s from Cambridge University and the Anderson School of Management at UCLA. I live in Los Angeles with my wife Saryl, and I try to fight every day for those less fortunate, chief among them abused and neglected children.”
Great, appreciate you sharing that with us. Let’s talk about resilience – do you have a story you can share with us?
I met an important American director called Blake Edwards. He was planning a period film set in early Canada: British versus French soldiers in the snow, among the Iroquois indigenous tribes. I was game for anything, I listened carefully to what he wanted, and said a bold ‘yes’ to that/ He hired me on the spot. A month later the film was cancelled. But Blake immediately hired me as the Production Manager on his next Peter Sellers film, The Return of the Pink Panther, which was an even bigger break. It helped that by then I could speak current French as well as the medieval version, and that I had already filmed in Morocco. But the studio and some of the middle-aged British crew were resentful… they thought I was too young at 22. They were right! I worked twice as hard to prove Blake chose the right man. It was a heck of a responsible job, and everyone reporting to me was at least twice my age. I often slept in the office… I worked 18 hours a day. I got it done. I loved Peter Sellers. Back then, he was as famous as, say, Adam Sandler, Ben Stiller and Steve Carell would be now if you combined them. He was also the first real genius that I ever met. Truly, truly gifted. An extraordinary human being whose talent took your breath away. But he was also a bit challenged in various eccentric ways. He was very superstitious. Crazy scared of weird stuff. One of the things that I had to do each morning before he arrived on the set was to make sure we would not provoke his superstition. I would go around and stare at all the members of the crew and anyone else who was there. If they were wearing the color green I would have to say “Harry, do you mind going to wardrobe and changing your socks, because you know, Peter who will be here any minute will not work if anyone is wearing green. Peter doesn’t work with green. So if you could please go and change your socks quickly, that would be a blessing.”
The script called for a chase on the rooftops of a museum in Casablanca, where the Pink Panther thief, played by Christopher Plummer, was stealing a gigantic diamond. I needed to import six Sterling submachine guns, two Luger pistols and ammunition into Morocco, from Bapty Armourers in London. So, taking a deep breath I took my 22 year old self off to the central police station in Casablanca, and met the Chief of Police. It was illegal to bring machine guns or pretty much any kind of gun into his country, he said, and he would not issue me a permit. I had a letter from the Prime Minister of Morocco encouraging us to film there, and I showed it to him. This did not work: He asked me, “Just exactly who the hell do you think you are? You think you can intimidate me with this letter?” “No,” I said, “not at all. I just want you to know that we are guests in your country.” The Chief said “I am in charge of the law in this city, not the Prime Minister and I will decide what to do without that influence.”
Check mated. But after some discussion about how important the film was for the local economy, and how we would need to hire a large number of local police officers to keep good order, he called a typist and dictated a permit whereby I was indeed allowed on my personal undertaking of safety and good faith, to import two Sterling submachine guns and accessories, which I was not to allow out of my sight until they went safely back onto an aircraft to exit Morocco some weeks later. I had to give him my mother’s maiden name, and in the affidavit I was required to swear on her life! If Doris Cicely had known that her name was used to bring machine guns into North Africa, she would not have been amused.
In due course, the crates with the machine guns arrived. I signed all the paperwork and escorted these dangerous weapons to the hotel. I felt like a gun-runner. I did not know where to keep them safe, and ended up putting them under my bed in the hotel room. There they stayed until we used them and I was able to get them back to the airport and on a return flight as quickly as possible. I sure as hell was not going to get locked up indefinitely in some Moroccan prison.
Can you talk to us about how you have funded a film?
I flew up to Toronto, and met a lawyer called Rosemarie Christiansen, who was putting hundreds of Canadian taxpayers with significant tax liabilities into film investments, which resulted in a certificate which allowed them to avoid or greatly reduce their taxes. Rosemary said yes. Realizing that we had now fully financed the film, I set off for Vancouver to work out which locations would be appropriate together with a local location manager and the rest of the scouting team. Only one film had ever been made in Vancouver by 1979, Robert Altman’s McCabe and Mrs. Miller. Undaunted, we explored the city. I fell in love with its great beauty and the can-do attitude of the Canadians. It was a great pleasure pulling things together there. And there were terrific Chinese restaurants. Although there was not an abundance of experienced local crew, we were allowed by the Canadian union to bring people in from Los Angeles, USA, though hilariously they would not let us bring the same crew categories from Toronto, Canada.
And then a truly horrible thing happened that I had not anticipated: the Canadian government changed the tax code overnight! There was suddenly no longer a deduction available for all those doctors and dentists who had agreed to invest in A Man, a Woman and a Bank. It was just two weeks before principal photography and I already had 50 or so crew on site, building the sets, sewing costumes and delivering equipment. Rosemarie Christiansen phoned me and said “I’m very sorry Peter, but I can’t send you any money at all. And we have to void the contract.” I said I was pretty sure laws cannot apply backwards in time. Wasn’t it unconstitutional? “Ex Post Facto?” Rosemary said “Yes, in the USA… but not, my friend, in Canada.” She apologized, and that was the end of it.
I was flummoxed, and immediately flew back to Los Angeles without telling the crew that I was suddenly missing half of the budget for the film. In Los Angeles, I went and met with Avco Embassy, who made two things perfectly clear: That they were not going to give us the rest of the money. Secondly, that they did indeed own all rights internationally and in all media, in return for the half that they were contributing. And if the film collapsed, clearly this was my problem, not theirs. It made for an impossible situation, because I had nothing to sell except equity. I couldn’t pre-sell foreign distribution rights nor any subsidiary media rights… because they all belonged to Avco Embassy. What to do?
I went to the very limited number of people I knew with significant amounts of money. Paul Migdal, Donald Sutherland and I tried over a week or so and failed miserably to find the $1.75 million we needed to finish financing the film. I booked my ticket to fly back up to Vancouver, close the film down and fire everybody. I was devastated. It felt like the end of my career as a full producer, a career that hadn’t even yet started.
Then, on the Monday, I opened the Los Angeles Times and read a front page article, a profile piece
about a young man, the heir to a great family fortune, who that very day, on his 25th. birthday, had received control of his inheritance. This was Frederick W. Field, known as Ted. It even had his picture, a line drawing on page one. The article continued on a later page of the newspaper and said that he was a student of philosophy at Pomona College, a place I’d never heard of. It also mentioned that he was interested in motor racing and that he loved films. Disaster makes one bold. It was all I had.
Arriving in our office on La Cienega Boulevard, I said to our executive assistant, Susie Dunster, that we were going to write a letter to this Mr. Field on the off chance that he might want to save our bacon. Susie, a wonderfully ironic English woman who had been working with Donald for years, had a habit of raising one eyebrow when she thought the person she was with was saying crazy things. Such as I was then: this was one of those occasions. I dictated a letter to Ted, a man I had never met and who had certainly never heard of me. Susie typed it up, and asked where exactly I would like her to send it. I said “Ah, yes, you make a good point. We obviously don’t know his address. We’ll have to send it care of the Department of Philosophy of Pomona College.” Which is exactly what we did. Susie asked me if I wanted to put a stamp on it and put it in the mail, or to call a messenger. With no idea exactly where Pomona might be located, I said “in for a penny, in for a pound. Send it by messenger.” So we hired a man on a motorbike for $100, who indeed delivered the envelope to Pomona College, or so we hoped.
The following morning as I prepared to take the flight to Vancouver to fire everyone and close down what was now a useless money pit, the phone rang and the voice said “Hello, it’s Ted Field. I got your letter. Shall we have lunch?” I said “I would love that. Where are you located?” He said “I’m in Orange County but don’t worry. Where are you? I named a restaurant in Westwood called the Bratskellar where I knew we could get a quiet table. Ted and I got on like the blazes! Towards the end of the lunch, as we nursed coffees, he asked if there was any film where he might be able to invest and become an executive producer. “Yes,” I said “there is in fact such a film.” I was transparent with him. I told him that the film Donald and I were about to make in Vancouver was going to collapse because the Canadian government had cancelled the tax shelter which was good for half of the budget. Ted asked if he could read the script. Could I perhaps send it down to him in Newport Beach? I said I could do better than that. I reached into my briefcase and gave him a hard copy of the script right there, over the lunch table.
My instinct was that the lunch had gone well, and I postponed the flight up to Vancouver a further
day. Sure enough, the next morning, a man called me and said “I’m Tom Baldikoski. I’m Ted Field’s lawyer. He’s instructed me to wire $1.75 million to you right away. Can you give me the banking instructions?” I took a deep breath, and said, “Tom, thank you so much and please thank Ted. But do
you realize we have no contract?” Tom said that Ted and he did realize that, but Ted had told him the need was urgent, and to wire it immediately, just on my word, and then sort out the contract later. Amazing.
Contact Info:
- Website: www.samuelson.LA
- Instagram: @petersamuelson
- Facebook: Peter Samuelson
- Linkedin: Peter Samuelson
- Twitter: #petergsamuelson
- Other: www.philmcomedia.com