We’re excited to introduce you to the always interesting and insightful Peric Fang. We hope you’ll enjoy our conversation with Peric below.

Alright, Peric thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The idea for Pinto Gallery was sparked when I collected my first Takashi Murakami print from the Broad Museum in Los Angeles and noticed a significant purchase price difference between Japan and the United States. I started to wonder how collectors—especially during the pandemic when in-person visits to galleries were limited—could benefit with a more affordable and transparent online art buying experience. This inspired me to establish Pinto Gallery as an online gallery with a mission to represent Asian artworks in the art market, offering limited edition signed prints from renowned artists such as Takashi Murakami, MADSAKI, Aya Takano, etc. Our goal is to make art more accessible to collectors, especially young ones who conduct extensive research online when acquiring artworks.

Peric, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As the Gallery Director of Pinto Gallery, my mission is to enhance the online art buying experience by making it more affordable and transparent. We’re dedicated to representing Asian art, offering limited edition signed prints from acclaimed artists like Takashi Murakami, MADSAKI, and Aya Takano. Our goal is to democratize access to art, particularly for young collectors who are accustomed to conducting thorough online research before making purchases. We strive to empower these collectors with the confidence to acquire exceptional artworks from the comfort of their own homes.

Can you tell us about what’s worked well for you in terms of growing your clientele?

As an online gallery, we at Pinto Gallery utilize a multifaceted approach to reach and engage with buyers and collectors online. This includes implementing an integrated digital marketing strategy, encompassing social media outreach, strategic partnerships with online art platforms, and maintaining a meticulously curated website. We also actively participate in prestigious offline events like the L.A. Art Show, providing immersive engagement opportunities and fostering meaningful connections with art enthusiasts. By leveraging various online channels and in-person events, we strive to create a dynamic and engaging online presence, facilitating interactions with our audiences, and promoting our collection to a wider art community.

Any insights you can share with us about how you built up your social media presence?

Again, as an online gallery, we make sure to stay in the loop with new art trends and developments in a variety of ways. We keep an eye on art auctions, exhibitions worldwide, and closely track secondary market prices for similar artworks. We also maintain strong connections with artists, collectors, and industry insiders to gain valuable insights. Additionally, we follow reputable art publications, websites, and blogs, and actively participate in prestigious art events. Our constant engagement with the art community and regular attendance at art fairs and exhibitions helps us stay up-to-date and offer fresh and exciting artworks to our collectors at competitive prices.

Contact Info:

• Website: https://pinto.gallery/
• Instagram: https://www.instagram.com/pintogallery_la/
• Facebook: https://www.facebook.com/pintogallery/
• Linkedin: https://www.linkedin.com/company/pinto-gallery/
• Other: https://www.pinterest.com/pintogallery_la/