Alright – so today we’ve got the honor of introducing you to Peri Heft. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Peri thanks for taking the time to share your stories and insights with us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.

If I could outline a defining moment in my professional career, it would be when I hired a coach/agency to help me grow and scale in ways I couldn’t do on my own.

And it all started with an Instagram ad…

I know, crazy.

The truth is, I wasn’t even looking, but this one ad caught my attention. And after watching a 45-minute masterclass on this particular topic, I booked my free call with the coach/agency, and the rest was history.

You see, I KNEW that I needed help with my business. I just didn’t know who I needed to hire, what kind of help I needed, and how much I was willing to spend.

And after chatting with this particular company, I knew what I needed to do: Take a leap, invest in myself, and learn how to do things that I couldn’t do on my own.

I’ve now worked with this coach/agency for over a year now, and just renewed for my second year.

And because of this decision, I’ve grown my revenue by 101% from 2022 to 2023.

This lesson reminded me of the exact position most of my clients are in prior to hiring me:
1. They have tried to improve their situation on their own, but have reached a plateau or bottleneck
2. They are now lost as to what they need to do next or what they need to do differently in order to reach their goals
3. They’re open to learning new things and finally reaching their goals, for good
4. They’re finally ready to invest in themselves

And if I couldn’t follow this advice for myself and my business, how could I expect my clients to do the same in hiring me to help them?

And so, I followed my own advice, and I got help!

And I’m so glad I did.

I’ve learned, I’ve grown, and I’m still learning and growing. And that’s where the real magic happens!

Peri, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a health and wellness coach who specializes in fat loss and weight loss programs. But really, it’s a lot more than that!

Whether you want to shed body fat, lose weight, reshape your figure, add toning and definition, improve your relationship with food and exercise, and improve gut health, energy levels, and sleep… we do it all! Because really, it’s about holistic living and improving your quality of life… that, and looking good while we do it too!

Overall, my services are unique and comprehensive, as we work on a 360-degree approach to your health and wellness.

In the past, you might hire a personal trainer, but have no idea how to eat in order to support your goals. Or alternatively, you may see a nutritionist, but they may give you loose goals like “eat healthier,” so you’re left guessing, and without answers for improving your fitness game too. Or maybe you hire a life coach, but have no idea how your eating and movement habits could help elevate your life as well.

With my services, you get everything in one – PLUS weekly and daily accountability to help you succeed throughout our 3-6+ months together.

This combination of services, strategy, and accountability really helps my clients lose weight, shed body fat, improve their daily habits, and create discipline and structure that allows them to live a healthier, happier, and more confident life.

It’s truly amazing!

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

Perseverance is needed to be a successful entrepreneur.

Sure, training and knowledge goes a long way, but you have to have the discipline and perseverance to keep going during the lulls, more difficult months or quarters, and when challenges pop up.

“Keep going” is the best advice I could give!

How’d you build such a strong reputation within your market?

I’m VERY active on social media, and am always posting content – through posts, stories, reels, videos, and more. This allows me to stay top of mind, and gives me an outlet to share my knowledge and expertise for those seeking free advice and tips.

Contact Info:

• Website: https://perifitfoodie.com/
• Instagram: https://www.instagram.com/peri_fit_foodie/
• Facebook: https://www.facebook.com/PeriFitFoodie
• Linkedin: https://www.linkedin.com/in/periheft/
• Youtube: https://www.youtube.com/channel/UCsWdj49FJaRni_yXk7BdcqQ?view_as=subscriber
• Other: TikTok: https://www.tiktok.com/@peri_fit_foodie