We caught up with the brilliant and insightful Pegauh Panah a few weeks ago and have shared our conversation below.

Hi Pegauh, thanks for joining us today. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

My first client was the swimwear brand, AEXAE. It kind of happened unexpectedly. Although, I had launched Lux Life Consulting, I was working with a friend who was an influencer and I was reaching out to brands for her because she was going to a trip to Miami so she wanted swimwear she could collab with. I sent a DM to AEXAE on her behalf, and they sent swimwear for her, she ended up wearing it and was photographed in it and featured on tmz/ daily mail. Which sparked the conversation about working together, we had a call and we clicked, and that’s how I got my first client. It wasn’t even planned, and it all happened through a DM on Instagram.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I knew I wanted to get into PR in college as one of my professors suggested she thought I would be great in it. I had no idea what PR really was, but once I learned about it, I knew it was something I wanted to do. After I graduated, I started as a PR intern at a creative agency. Then shortly after, I knew I wanted to have my own business which is when I decided to launch Lux Life Consulting. In 2017 is when I launched Lux Life Consulting which is a boutique PR agency in Los Angeles that focuses on editorial / celebrity placements, brand consulting, brand development, and more. Now, I recently launched an agency with one of my best friends, Natalie, called NP Worldwide. NP Worldwide is basically bridging the gap and offering even more services than Lux Life Consulting. Natalie brings in her expertise as a creative, and we work together to really offer anything from creative aspects as in designs, product/packaging development, campaign / content production to activations / events, and more.

With NP it stands for Natalie and Pegauh, but it also stands for No Problem, because with us if there is a problem, we can solve it, and there is basically nothing we can’t do. I think what sets us apart would be both of our experiences, our resources, and our offerings under NP.

I think what I am most proud of is seeing how some of the brands I have worked with have come so far from when I started working with them. To see the brands I have worked with grow and become household names. It’s always so cool to see placements whether it be editorial or celebrities wearing the brands.

How’d you meet your business partner?

I actually met Natalie because she was my client under Lux Life Consulting. Natalie is a designer and she had her brand at the time called Hmebdy, and she dmed Lux Life on Instagram looking for PR. We had a call and got along really well So she was my client first, and when we worked together Kylie Jenner wore one of her rompers, so we had some success in that together. Then Natalie and I worked together at a cannabis company. Natalie was the creative director of this new cannabis line that was coming out and was building her team, and I was hired to help with the PR/marketing of things there with her. We worked really well together there too, and that’s how we realized there is something there with us working together and we should do something together. We seemed to balance each other out really, we got along super well, and we both had different strengths so thats pretty much how NP worldwide was born. It just goes to show that the right people come into your life at the right time and there is a reason or season for people. With Natalie, even though she came to me as a client for Lux, the reason was ultimately bigger than that because now we are business partners and she is one of my best friends.

What’s a lesson you had to unlearn and what’s the backstory?

I think a lesson that I had to unlearn is to wait until you are ready. I learned instead of waiting until you are ready, you just need to do it and go for it. Sometimes you may get an opportunity and think “you aren’t ready”, so instead of turning it down, just go for it, and figure it out on the way. The best learning tool is experience.

Contact Info:

• Website: https://np-worldwide.com
• Instagram: @npworld.wide