Alright – so today we’ve got the honor of introducing you to Pegah Saebi. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Pegah, thanks for joining us today. When did you first know you wanted to pursue a creative/artistic path professionally?

I think, for me, it started when I was a kid. Growing up in a family surrounded by poetry and literature naturally made me pay attention to the little things, the way words and images could tell a story or evoke a feeling. I think pursuing a creative path isn’t something that happens overnight; it’s more of a slow realization over time. You explore different interests, try new things, and eventually, you notice what you keep coming back to — the thing you never get tired of, the thing that feels right even when it’s challenging.

For me, that started with photography. I was around 11 or 12 when I got my first camera, and it was a big moment. Having a camera of my own felt like gaining a new way of seeing the world. I took photos of everything — light streaming through windows, quiet everyday moments — and it made me more curious and observant than ever before.

Then, in high school, I discovered graphic design. What really caught my eye were book covers and title sequences on TV, the way typography, imagery, and motion worked together to tell a story. At the time, I didn’t fully understand what graphic design was, but I knew I wanted to create things like that. It felt like the perfect blend of everything I loved — art, storytelling, and problem-solving — and that’s when I realized this was the path I wanted to pursue professionally.

Pegah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a graphic designer currently based in Philadelphia, PA. My journey into design began during my undergraduate studies in Graphic Design. After graduating, I worked as a visual identity designer at a design studio in Tehran. I think that experience and being in that creative environment shaped the way I see my work today.

As I progressed in my career, I realized I was eager to push my creative boundaries further. I wanted to explore how design could be more dynamic and interactive, and I became increasingly interested in the research process behind it. This led me to move to the US to pursue an MFA in Graphic and Interactive Design. My time here has been an incredible learning experience, and as I approach graduation, I feel excited to take this next step with a new perspective.

For me, design is about building connections, whether through visual identity, digital experiences, or storytelling that resonates with people. It’s this energy and purpose that I bring to every project, and it’s what keeps me inspired every day.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I’m still working on unlearning is the idea that design has to be perfect from the start. Early in my career, I thought everything I created needed to be fully polished right away. I was afraid of making mistakes because I thought it would make me look less capable.

Over time, though, I’ve come to realize that design is a process, and those mistakes or unexpected turns can actually lead to the best ideas. I’m still working on letting go of the pressure to have everything figured out immediately and embracing the messy, experimental part of creativity. I’m learning to appreciate every step of the process — even the rough drafts and missteps — as essential to getting to the final solution.

It’s something I’m still trying to fully embrace, but unlearning that perfectionist mindset has already made me more open to taking risks and focusing on the journey of creating rather than just stressing over the result.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding part of being a graphic designer for me is how each project can be completely different. Each one brings a new subject or industry to explore, and I have to get familiar with it before I can start working. It’s like I’m constantly learning about new things, whether it’s a brand, a specific audience, or a particular topic. That constant education and discovery keeps things fresh and exciting, and it’s what makes each project feel unique and worth diving into.

Contact Info:

• Website: https://pegahsaebi.com/
• Instagram: https://www.instagram.com/pegah_saebi/
• Linkedin: https://www.linkedin.com/in/pegah-saebi-43b56a168/
• Youtube: https://www.youtube.com/@PegahSaebi
• Other: Behance: https://www.behance.net/pegahsaebi