We’re excited to introduce you to the always interesting and insightful PC CROSBY. We hope you’ll enjoy our conversation with PC below.

PC, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

This question actually takes me back to the roots of So’Black. As a black woman, I grew up noticing a glaring gap in the fashion industry. Clothes are more than just fabric; they’re an expression of identity. I kind of struggled to find clothing that represented the richness and strength of Black America.

This realization became even more prominent during social movements like Black Lives Matter (BLM). It struck me that there was an opportunity not just to fill a gap, but also to use this platform as a means to empowerment, advocacy and social change.

Our mission was born out of this desire to create clothing that resonates with our community. It’s not just about looking stylish, it’s about wearing a piece of our heritage, our struggle, our strength, and our triumphs.

I wanted to create a brand that would amplify our voices, raise awareness about social issues affecting our community, and celebrate the resilience and beauty of black culture. Our mission is more than a statement–it’s a lived experience, it’s the stories of our ancestors, it’s the dreams of our children.

The mission resonates deeply with me because I’ve experienced first-hand the challenges that our community faces. I’ve seen the power that comes when we stand together, when we support one another, and when we choose to rise.

So’Black is not just a brand, it’s a movement. It’s my way of saying: we see you; we honor you, and together, we will rise. That’s why our mission, to promote pro-blackness and empower our community through unique and stylish clothing, is not just meaningful—it’s personal. It’s the story of us.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a passionate advocate for black empowerment and a firm believer in the power of self-expression. I’ve always had a keen interest in fashion, and the transformative power it holds—how a single piece of clothing can make someone feel confident, empowered, and unique.

My journey into fashion began with a frustration, a yearning for representation that I found lacking. The clothing available for my sons didn’t reflect our culture or identity. That, coupled with the growing social awareness around racial inequality, sparked the idea for So’Black Clothing.

We’re not your typical black-owned clothing brand. So’Black Clothing is a line of uniquely designed apparel that reflects the richness, diversity, and beauty of black culture. Each piece we create is infused with symbolism, historical significance, and an undeniable sense of style. We’re offering more than just clothes; we’re offering wearable art that tells our story.

One of the primary problems we solve for our clients is providing a medium for self-expression that resonates with their identity. We fill a void in the market for clothing that truly represents and celebrates black culture. Our customers don’t just want to look good; they want their clothing to mean something, to stand for something. And that’s what we deliver.

Our brand is the embodiment of resilience, strength, and the beautiful tapestry that is black culture. But more than that, it’s the stories our customers share, the sense of empowerment they feel wearing our clothes—that’s what fills me with the most pride.

I want potential clients and supporters to know that when you choose So’Black, you’re not just choosing a brand; you’re joining a movement. You’re standing up for social justice, promoting black empowerment, and engaging in a form of self-expression that truly captures your unique identity.

Our journey is far from over. We’ll continue to innovate, create, and advocate through our designs.

How did you put together the initial capital you needed to start your business?

Launching So’Black Clothing was a leap of faith, fueled by grit, creativity, and the unexpected silver lining of the COVID pandemic. As an Uber driver, I was eligible for the pandemic unemployment benefits. When the stimulus benefits rolled out, I saw an opportunity and seized it. These benefits became the springboard for my dream. It was a challenging but empowering journey, turning those funds into a thriving business.

Where do you think you get most of your clients from?

Our best source of new clients has been vending at festivals and events. Our journey started with sharing our brand on FB groups, which led to our first vendor opportunities. Being physically present at these events, showcasing our designs, and interacting with our community, ignited a powerful word-of-mouth effect. It also led us to network with like-minded businesses, opening doors to more opportunities. These events are more than just sales avenues—they’re our bridge to the community we serve.

Contact Info:

• Website: www.soblackclothing.com
• Instagram: https://instagram.com/so.black.clothing
• Facebook: https://www.facebook.com/So.Black.Clothing
• Twitter: https://twitter.com/soblackclothing
• Other: https://www.tiktok.com/@so.black.clothing

Image Credits
Marlon Ryals