Alright – so today we’ve got the honor of introducing you to Paulette Pinero. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Paulette thanks for taking the time to share your stories and insights with us today. Let’s start with a fun one – what’s something you believe that most people in your industry (or in general) disagree with?

When I was developing our new brand elevation services, where we help entrepreneurs go from best-kept secrets to industry icons, I spent hours talking to past clients about their experiences. In my mind, the biggest value we provide is actionable tools and strategies for them to grow their ventures and get recognized for their work. But to my surprise, their responses focused on the confidence they gain when they can clearly articulate their value and pitch their services. “Paulette I finally feel like the CEO of my business,” one of them responded. After the calls I started to receive text messages with photos of their day-to-day with their action plans, doing their first keynote, or simply spending time with their kids because now they can disconnect from work.

Content creators and marketing gurus are constantly sharing tactics and tips to promote your services, but what most of them get wrong is that a busy small business owner and entrepreneur don’t have time for short-term gimmicks. When you are clear on your vision and your brand’s story, you can remove one of the biggest obstacles standing in the way of your success, yourself.

Without a strong strategy and vision, following the latest social media trend isn’t going to get you closer to your growth goals. Once our clients work with us through the brand elevation process, which includes messaging, goal setting, and brand identity they can delegate work without sacrificing the soul of their business. This allows you to focus on what you do best, your superpowers, and run your business instead of your business running you.

Having a flexible roadmap for your business success moves you from short-term but unsustainable gains to an empowered and focused CEO.

Paulette , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

As a proud Latina leading the charge of my company, Unstoppable Latina, my journey into entrepreneurship is fueled by a deep-seated belief in the power of authentic, imperfect stories to forge collective movements and drive societal change.

With over 16 years of experience under my belt, I’ve dedicated my career to not only elevating brands but also ensuring that each client I work with is empowered to make a tangible impact. My expertise lies in unraveling the unique narratives at the heart of diverse businesses and transforming them into compelling brand stories that resonate with audiences and inspire action.

In this work, I’m driven by a vision to create not just successful brands, but also inclusive platforms where every voice has the power to initiate change. Drawing from my heritage and professional journey, I bring a unique blend of cultural insight, strategic acumen, and an unwavering dedication to excellence.

How’d you build such a strong reputation within your market?

Building our reputation within the market has truly been a testament to the power of community. The cornerstone of our success? Embracing the belief that your network is your net worth. Here’s how this philosophy has guided me:

Cultivating Connections: At the core of our journey is the vibrant community we’ve nurtured—a network of clients, collaborators, and champions who believe in what we do. I am always amazed when a stranger reaches out and says “I’ve heard wonderful things about your work.” It’s a testament to the relationships we’ve fostered with our partners and clients, who constantly amplify our mission.

Impact-Driven Excellence: Our commitment to quality isn’t just about what we deliver; it’s about how we engage and uplift our communities. By fostering a space where feedback, collaboration, and mutual growth are encouraged, we ensure that excellence is a shared endeavor, elevating not just our brand but those we work with.

Championing Equity: At the heart of our company is a profound commitment to equity, recognizing the unique strengths and perspectives that neurodiversity brings to our community. Being neurodivergent myself, I’ve shaped our venture to be a place where neurodiverse individuals don’t just feel accepted but valued for their unique insights and contributions.

It’s through this dedication to equity and inclusion that we cultivate a truly supportive and empowering community, proving that our collective differences are our greatest strength.

Can you tell us about what’s worked well for you in terms of growing your clientele?

One of the most impactful strategies for expanding our client base has been leveraging the power of public speaking, particularly for a multicultural brand like ours. In today’s digital age, while social media remains a vital tool for brand visibility, we’ve found that engaging with our audience through public speaking offers unparalleled benefits that go beyond the reach of traditional online platforms.

Building Social Proof: Public speaking allows us to showcase our expertise and success stories in real time, offering tangible proof of our accomplishments and the value we bring to our clients.

Direct Connection with Your Audience: There’s a unique magic in the direct, personal connection forged during speaking engagements, even when they are virtual. It provides a platform for immediate feedback and interaction, enabling you to understand our audience’s needs, concerns, and aspirations.

Showcasing Your Strengths: Public speaking is an excellent opportunity to highlight what sets us apart. By sharing our stories, insights, and the innovative solutions we’ve developed to address specific challenges, we demonstrate our strengths.

In essence, public speaking has been a cornerstone of our growth strategy, allowing us to build social proof, forge genuine connections, and vividly display our strengths. It’s a testament to the idea that, for multicultural brands looking to make a significant impact, stepping beyond the digital realm and into the world of public speaking can catalyze growth in ways that other strategies simply cannot match.

Contact Info:

• Website: https://www.unstoppablelatina.com
• Instagram: https://www.instagram.com/unstoppable_latina
• Linkedin: https://www.linkedin.com/in/paulettepinero

Image Credits
Karla Velis