We were lucky to catch up with Paula Solano recently and have shared our conversation below.

Alright, Paula thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission the drives your brand?

Our brand was built with the ambition of implementing contemporary and timeless design concepts in parts of the home where they would be most appreciated.

We curate a broad spectrum of items from all over the world from major design houses to hand-made artisan crafts.

There’s nothing that we enjoy more than when a customer has that ‘aha’ moment with one of our products.

Paula, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I was born and raised in Madrid. Growing up in and traveling around Europe exposed me to a lot of different cultures. I met me husband 6 years ago. He is a business owner, and incredibly creative person. We started buying finishings for our home a couple years before we bought it. We traveled all over the world and would pick up key pieces here or there. We finally bought a home and decorated it with our treasures and our friends all freaked out, wanting to buy everything that we had collected. That is when the idea sparked to open a business doing what I love, which is finding things that make people happy. When I started building out the business concept, I wanted to focus on what was most important to me. I have been obsessed with fashion my whole life, so I was immediately drawn to design products coming from or correlated to elements that are seen in the fashion industry. Additionally, I wanted to support brands that had an ethos which was in line with ours, whether it was supporting disenfranchised groups, charitable initiatives, or sourcing items directly from indigenous communities in Latin America.

What do you think helped you build your reputation within your market?

Everything that we carry are items that I see and I want to buy. I don’t carry anything that I feel needs to be sold. I don’t believe in that. I see design as a complement to life. It should just click and make you notice it. That is the one requirement for the products that we source. It has to click.

Let’s talk about resilience next – do you have a story you can share with us?

Staying in business makes you resilient. I planned to open online only, but my husband talked me into doing a pop-up shop in a storefront that he rented. I was apprehensive to it, but went along and opened up. I spent ten months there, even though I was skeptical of the location from the beginning. Being in that space gave me the structure and determination to push forward and grow the online part of the business. It was really thought and took ten months away from me, but through it I learned to work with where I was and find ways to maximize opportunities outside of the storefront. Had I not gone through that period, we would not have developed the dynamic that we currently have.

Contact Info:

• Website: www.modernmethodhome.com
• Instagram: @modernmethodhome
• Facebook: Modern Method Home