We caught up with the brilliant and insightful Paula Nazar a few weeks ago and have shared our conversation below.
Paula, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
I met my partners Dru Mouser and Wendy Wilcox many years ago at a Pilates studio in Bel Air and became close friends. The studio was home to a close knit group of amazing women (and men!) who made attending classes an important part of their lives. Deciding to partner together and create House of Core (HOC) was organic and natural to us as we all shared the same passion for Pilates and discovered what we wanted in a studio did not exist.
We each bring separate strengths to HOC with the common thread being the desire and intent to create a space that offers a luxurious experience with the emphasis being on the group collective, creating a lifestyle together that both energizes and inspires everyone, on the daily.
HOC offers the trifecta to its members – a classic-meets-modern Pilates studio that incorporates recent integrations, with the most cutting edge tools and devices, our Lifestyle Luxe Collection that is custom-designed and made in LA to complement members’ active and restorative lifestyles and monthly premier PENTHOUSE Events that speak to members’ interests ranging from beauty and entertainment to meditation and relaxation to charity fundraisers. HOC offers more than a method, it offers a Lifestyle.
Dru, Wendy and I are so honored and grateful to be on this beautiful journey together with HOC members and for HOC to be a hub, a beehive, a place where members can meet up, connect, sweat, laugh, and experience a village of their own making that embodies the future they wish to create.
Paula, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Yes of course, I am a MEMBER and DIRECTOR OF RETAIL AND LIFESTYLE at HOUSE OF CORE which has been a dream building from the ground up!
I am a mother of two incredible children Isabel 18 and Jacob 14, being a devoted mother has not kept me from diving headfirst into many endeavors. Founding my beauty line Luisant 6 , Hello Gorgeous, & leading Operations/Marketing for Hypercel Corp. were stepping stones for taking on my new role at The House.
My commitment is to continuously scour and source the most innovative retail and lifestyle products that are not only useful and cutting edge, but desirable to all. Curating Eco-friendly and sustainable products for our clients’ active and restorative lifestyle is my number one priority.
We’d love to hear about you met your business partner.
Our story is truly about women empowering and trust on one another, from friends who worked out together to business partners! After the Pilates studio we used to go to for over 7 years had to close during covid, we came together and decided to open our own. We worked on the concept, name, our mission for two years and we are finally launching our lifestyle line and opening our studio next month. We are 3 women from completely different backgrounds which makes THE HOUSE a very special place, diversity, constant learning and pushing one another to be better every day is what truly motivates us, and we hope that extends to each one of our members at HOC.
Do you have any insights you can share related to maintaining high team morale?
The main value we have at House of Core is great communication; communication between partners, between us and our clients, between all members. Listening to the other ones needs and wants make us a winning team as well as having all the services our clients deserve. We are all one team and that keeps us united and at the same time accountable for an outstanding performance on whatever role we each have at HOC.
Contact Info:
- Website: houseofcore.com
- Instagram: houseofcore
- Facebook: houseofcore
- Linkedin: houseofcore