We caught up with the brilliant and insightful Paul Torres Garcia a few weeks ago and have shared our conversation below.

Paul, thanks for joining us, excited to have you contributing your stories and insights. What do you think matters most in terms of achieving success?

Success isn’t just about the work—it’s about the people. Having a strong support system and being an incubator for community are what really make the difference. Sobremesa Studios isn’t just a branding and content studio that executes visions; we’re creatives earning a living from our craft, building something real alongside our clients.

Client relationships are everything. And up to this point, we’re lucky to say that our clients aren’t just clients—they’re friends. We’ve met them naturally, worked together, and they’ve kept us going through word-of-mouth and recommendations. That kind of trust and support is something you can’t buy.

This whole business was built by community. From my first client—a coffee shop in Downtown Plano—to the next, and the next, it all snowballed into what Sobremesa is today. Whether it was networking events, meeting people in passing, or just showing up and being open to opportunities, that’s how we’ve formed the relationships that sustain us.

And then there’s the community beyond our clients—the people who like, share, comment, and support us from afar. That kind of backing is priceless, and we don’t take it for granted.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Paul Torres Garcia. I am the found of Sobremesa Studios-a Branding & Content studio in Dallas Fort-Worth that helps businesses in the realm of photography, videography, graphic design, branding, etc.

We help clients create engaging content that connects them to their audience and helps them tell their story.
A majority of our work comes from food & beverage but anything from product, commercial, and everything in between we take on.

We manage social media for about 30 businesses here in Dallas- we work directly with them and are able to support their media needs.

We’re most proud of being able to have clients and relationships that are entering the 5+ mark, we’ve been able to see people start and grow their dreams as we do the same. What starts off as a humble set up has become something that I am really proud of.

Any insights you can share with us about how you built up your social media presence?

Our social media presence has grown very organically and we’re really proud of that. It’s really just “me,” trying to hold it down and being intentionally scrappy about it. Everyone talks about how the “landscape,” of social media is changing and although it’s not as drastic as people make it out to be-there is a lot of truth. I think delivering content that feels genuine and authentic really resonates with people.

The other thing would also be what I do offline, talking about my brand and what we’re doing. Several times I’ve been approached as “that’s the Sobremesa guy.” and even though I’m not entirely used to the idea just yet, it reassures me that this whole thing is working.

Going and meeting people in real life has been the fastest way that I’ve been able to make connections, people want to support and follow others who resonate with them.

What else should we know about how you took your side hustle and scaled it up into what it is today?

So this goes back to the origin story of Sobremesa. I was a student at UT Dallas, working at my local coffeeshop. I picked up photography as a hobby and the three points sort of converged and next thing I knew, I was the social media manager at this coffee shop. Now I need you to know that I had NO idea about what I was doing. Not even close.

The pandemic came along and suddenly the conversation arose: “If we keep slow like this, we’ll have to shorten our hours and cut shifts,” the owner told us. For many, that means that the chance of the creeping closure that affected so many during those times, was all too close.

So I took to what I knew and trusted my gut, I picked up my camera and would post daily, more than that-just updating people on what we’re doing. The videos were goofy, light hearted, and a way to get the word out there. Well fast forward a week or two and people started to show up. Social media was how they found us, it all started to work.

We keep it up, and that’s where the coffeeshop really started to take off. Now I wouldn’t say it was all thanks to socials, but it was definitely a key factor.

Well now, this whole word of mouth train began- first a restaurant in Celina, next another coffee shop, and so on and so forth. I decided that in April of 2023, I needed to dedicate myself to this full time. So I did just that, I left my coffee shop job and decided to pursue this endeavor.

Contact Info:

• Website: https://sobremesastudios.com
• Instagram: @sobremesa_studios
• Facebook: https://facebook.com/sobremesastudios
• Other: Substack @sobremesastudios
  threads @sobremesa_studios

Image Credits

Paul Torres Garcia