We were lucky to catch up with Paul Mai recently and have shared our conversation below.

Paul, thanks for joining us, excited to have you contributing your stories and insights. What’s been the most meaningful project you’ve worked on?

I have been working directly with clients and offering my marketing services for over 7 years. I remember every client that has reached out and take my time to provide valuable services that solves their business needs.

My favorite projects are the ones where I help brands and people connect. I work directly with clients to understand their business needs and business structure as a way to understand their platform. Afterwards I take a deep dive into their market, brand positioning, and competitive analysis in order to design a marketing plan specifically for my clients.

I’m grateful for everyone I have met and have had the pleasure of doing business with. It’s great to help clients understand marketing and using it as a tool to grow their businesses. I have helped a variety of businesses and seen businesses grow by 25%+ in two years and exceed $1M+ in annual revenue.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I’m a reformed mathematician who turned my love of numbers into a data-driven, analytical marketing leader who uses marketing strategies to solve business problems. Agile and multi-dimensional marketer able to conceive strategy, execute, measure, and improve performance. Scrappy and able to get things done across owned, earned, and paid channels. Deep technology experience across established marketing tech stack. Able to wade through ambiguity to learn new customers, channels, segments, or technologies. Easy to work with, passionate, and strong communicator.

I created Era Media Group to make businesses stand out from their competition. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference.

I help my clients nurture valuable, long-term customer relationships that drive sales and revenue. B2B or P2P? I know that ‘Business to Business’ marketing success is really all about ‘People to People’. Era Media Group exists to bring your visions to a reality.

What’s worked well for you in terms of a source for new clients?

My best clients are my referrals. It’s always a pleasure working with previous clients and new clients that I been directed recommended to me. Referrals help build an extra level of trust between me and my clients. I work hard to create successful marketing strategies and I believe the results are the best way my measuring my success. Once you see it, it’s far easier to trust me with your business.

What do you think helped you build your reputation within your market?

I build my reputation over the years by creating successful products and businesses. Regardless if you’re a new business or been in the industry for over a decade, I look to create impactful stories that reflect your brand that directly provides value to your business.

My specialties include:

E-commerce and Digital: Partner with a health services company to help bring the retail business into the virtual world and grow. Develop the online strategy, create the .com website, social media presence, and establish analytics engine. Client exceeded $1.5M in annual revenue by year two.

Customer Engagement: Work with a dispensary to build customer community to drive demand. Overhaul packaging to align with customer needs and reduce cost of packaging. Engage influencers and partners to accelerate customer engagement. Result is a top brand in the segment and 50+ channel partners activated.

Marketing Operations: Work with a client struggling to get retail traffic during Covid-19. Built roadmap to implement customer incentives, online ordering, reservation systems, and online traffic. Client survived and increased revenue by 75%+.

Lead Generation: Create lead generation engine for B2B manufacturing client. Create CRM funnels and optimizations to improve customer experience. Overhaul SEO. 30% growth over three years.

Contact Info:

• Website: https://eramediagroup.com/
• Other: [email protected]