We recently connected with Patrick Shatter and have shared our conversation below.

Patrick, thanks for taking the time to share your stories with us today Alright, so one thing we think people don’t talk about nearly enough is investments – either time or money. What’s one of the best or worst investments you’ve made and what did you learned from the experience?

The best investment I’ve made wasn’t a monetary one. The cost was time and a little bit of money. That investment was into learning. Books, mentors and hands on experience. One of the reasons we don’t get the results we want is a lack of knowledge of proper information. When you’re growing up school doesn’t teach you the knowledge and tools you need to do your own thing. It trains you on how to be a good and obedient employee. I have to thank my mentor tremendously because he was the one that kept getting on me about reading. As someone that was a terrible student the idea of reading a book sounded like something I didn’t want anything to do with, since I associated it with bad times at school and doing things I had no interest in. It turns out that I love to learn and when I got to choose what it is I was reading and learning I gained a huge love for learning! The phrase knowledge is power is so true!

I still have so much to learn but that’s what’s so great about the journey. You keep learning, exploring and growing there’s no end destination. You really do fail your way to success because you’ll try something and it won’t work out, you’ll then learn some new information and try applying that and you may or may no get a better result and you just keep repeating this process. The secret is to not give up on yourself. I do feel like in life you’re constantly calibrating because you learn new information and you have new experiences and overtime you’re goals might change and what you did to get where you are today may no longer suit you for where you want go.

Patrick, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I grew up in Southern California in Oxnard a beach town about an hour north of LA. I like many of you, was working a job that I hated without any other prospects of something I thought I would like. At a certain point my mindset shifted from let me try to get a job to I’m going to attempt to do my own thing. I’ve been into health and fitness for about 15 years. As a former skinny kid I taught myself about training and nutrition. One thing I discovered early on was peanut butter. I was eating a ton of peanut butter when I started training for the muscle building protein and calories. I’ve always enjoyed making my own stuff so I eventually started experimenting with my own blends and flavors and eventually settled on the peanut cashew coconut blend that we offer in 3 delicious dessert inspired flavors. Birthday Cake, cinnamon roll and cookies and cream. Each jar packs 66-77 grams of protein per jar and only 3-4 grams of sugar per serving. I originally created these for myself so I can stick to my heathy diet while eating something I enjoyed. We have collaborated with many fitness brands such as UFC Gym, 24 hour fitness and Orange Theory Fitness just to name a few. Rockstar in a jar is the name of the company and we provide these delicious spreads in a unique and fun way that incorporates audio and visual elements like a concert. As a musician that’s played many shows all over California I took some of those cool elements that I liked from that and brought it to the customers so they can feel like VIP Rockstars at our events while also fueling the body with a healthy snack

Can you share a story from your journey that illustrates your resilience?

– [ ] Anyone that’s truly putting their all into pursing a goal will tell you that these types of things have a price. It’ll cost you time, energy, money, relationships just to name a few. When you’re starting off you might have the full confidence in yourself that you’re going to do it. You’ll start up and the money and support won’t be instantly flowing in and you’ll start to question yourself. This is called character building. You have to remember if it was easy everyone would be doing it and everyone would have it. During your build up phases especially if you don’t have a lot it’s going to put a lot of strain on your personal relationships. It can be hard for outside people that care about you to watch you struggle and people that don’t like you will be hoping for your failure. If you can’t even believe in yourself how can you ever expect anyone else to believe in you. I’ve learned this from my training and this applied to all aspects of life. The more time and effort you put into something the better you’ll get at it. It’s the beginning learning curve that can be very difficult to push past. it makes sense to me when you hear someone at a high level talk. They had to build a certain type of mindset and mental toughness to even get there. It use to bother me back in the day when I was getting started when I wasn’t getting support from people that I thought were my friends, it turns out they would just make fun of me. As I’ve gotten more mature and developed that mental toughness and discipline I don’t take those things personally. I actually feel bad for people like that because they gave up on themselves and that to me is a tragedy. I’m always sharing the love and knowledge to people that are trying to get after it since that’s not something I had a lot of when I was starting.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

We do all our own manufacturing of our spreads. When I was first starting out I did a ton of research and one problem I kept running into was the huge minimums all these manufacturers would require. When I started comparing the costs of things I decided I would just open up my own facility. I did months and months of research before getting started. A few things that I learned was it’s going to be more expensive than you anticipate and it’s going to take a lot longer than you think. You have to get approvals for everything. This is one of the reasons that we offer the low MOQ to our clients that want to produce their own spread. I know how difficult it can be to get started and having a lower barrier to entry is very helpful for people starting off or companies that just want to run a few test batches before doing a large scale production.

Contact Info:

• Website: Rockstarinajar.com
• Instagram: Patrickshatter