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Sed ut perspiciatis unde.
SubscribeWe caught up with the brilliant and insightful Patricia Marte a few weeks ago and have shared our conversation below.
Patricia, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I began Aura 11:11 Organics which is a Holistic and Gender Neutral Hair Care Brand because I wanted to shed a tremendous light on how stress, mainly anxiety and depression impedes our hair and scalp from thriving at its full potential. Being someone who has battled with anxiety and depression for many years, I decided to incorporate holistic and key ingredients such as Frankincense, Jasmine and Ginger, when creating my signature hair growth/scalp strengthening oil because these ingredients all help to nourish your hair and scalp but most importantly have a calming effect on the nervous system. These ingredients also work to balance and ground your energy by bringing you stress relief and support. Additionally, I wanted to create a brand that everyone could use and enjoy and that is not just targeted to a specific audience. And lastly, my mother Aura, has been one of my biggest inspirations behind the brand because she and I have shared a huge passion for hair care and spirituality for years. When I was little she would use coconut oil in my hair which was extracted from coconuts by my great grandmother in the Dominican Republic. My mother would also love to light and burn Frankincense and Myrrh and walk around the house to cleanse and purify the energy space, which brought me such profound healing and calming effects. Aura 11:11 Organics is a hair care brand that ultimately strives to bring self awareness and self healing to its consumer. It’s not just a hair care brand, it’s an energy healing brand that fosters the vitality of one’s hair, scalp, mind, body, and soul. My dream and mission is to empathize just how important holistic ingredients, mainly essential oils are to our Aura and in our daily use of hair care products.
Patricia, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a 37 year old Dominican-American writer, poet, and spiritual wellness advocate, who created a Holistic and Gender Neutral Hair Care Brand that aspires to revolutionize the hair care industry. I developed a product that I wholeheartedly believe in my mother’s small kitchen. I worked day and night to blend into perfection specific and optimal ingredients that I know works wonders for one’s hair, scalp, and energy levels. Hence, my signature hair growth/scalp strengthening oil. Overall, my mission is to create hair care products that people can resonate with, specifically those that suffer and battle with stress, anxiety and depression. Ultimately, I want to bring healing with the use of my products. My product is unique from many other hair care products because I think that sometimes we forget that our hair and scalp are connected to our aura. So if our aura is out of whack so will your hair and scalp. It is tremendously important to remember that healing our hair and scalp should first start with our nervous system so that we thrive in unison. It should not go without saying that I am most proud of the fact that I didn’t allow my occasional fears and doubts to overpower the attributes and gifts that God has given me to heal others. I was tired of feeling stuck and uncomfortable in a job that could care less about me. I also became frustrated with my depression spikes which occasionally caused me to feel unworthy of starting my own hair care brand. But God walked me through it and reminded me of the dream that he put inside of me that ultimately needed to be shared with the world. My signature product, being my hair growth/scalp strengthening oil, is the first of many more products to come as I will be expanding my line of hair products in fall of 2024. My skin care line is also in the works!
Can you talk to us about how you funded your business?
I worked long, countless, and tiresome hours at a 9-5 city job just so that I could fund my hair care business. I also worked on my off days, when I could. My job was very stressful and depleting which motivated me even more to start my business. I also wanted to work for myself and be my own boss being that I had worked for someone else since I was thirteen.
We’d love to hear a story of resilience from your journey.
I decided to take a risk and bet on myself by quitting my city job so that I could put the necessary time and effort into my business that was needed. It has been one of the best decisions I could have ever made for myself. I was determined to give my dream and business the care and attention that it needed to become a reality. For months and months, I kept second guessing on whether I should quit my job or continue working because I didn’t want to let go of the safety net that comes with having steady and flowing income but I told myself that I would never know what my business would actually have the potential to become if I didn’t quit my job. I also told myself that if I failed, at least I could say that I tried and was willing to make sacrifices to become better, not just for myself but for my family. The inner fears and worrying began to dissipate and I felt self-assured and confident in knowing that I could do this and that God would have my back every step of the way. I honestly believe that God also began to make me feel uncomfortable at my city job so that I could begin to take action to move and release what was no longer for me. So I listened to him and let go of the safety net. So far things have been working for me but there’s so much more ground to cover.
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Image Credits
Joshua Colon @joshcolonphoto
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