Alright – so today we’ve got the honor of introducing you to Parth Desai. We think you’ll enjoy our conversation, we’ve shared it below.

Parth, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

After watching “True Cost to Own,” I was inspired to create a fashion label with organic cotton for safer, sustainable clothing. Over brunch discussions, my group realized there was a gap in the market for stylish yet eco-friendly fashion, especially for men. We couldn’t find what we wanted, so we became the founders of Vustra, filling the need for conscious consumers seeking versatile, sustainable attire for both work and nights out.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

What sets Vustra apart is our commitment to ethical and environmentally responsible practices throughout our supply chain. We provide a range of fashion products that prioritize quality, style, and sustainability. Our clients can trust that they are not only dressing fashionably but also making a positive impact on the planet.

At Vustra, we take pride in the fact that our products are made with care, supporting fair labor practices and utilizing organic materials that reduce the fashion industry’s negative footprint. We want potential clients, followers, and fans to know that Vustra is more than just a brand; it’s a movement towards a better, more sustainable future. When you choose Vustra, you’re making a statement for conscious consumerism and responsible fashion, without compromising on style.

Let’s talk about resilience next – do you have a story you can share with us?

Our determination to make a positive change in the industry drove us forward. We continued to search for partners who shared our values and invested countless hours in research and development to create stylish, eco-friendly clothing. Along the way, we overcame financial hurdles, production challenges, and skepticism from some in the fashion industry who doubted the feasibility of our mission.

Through it all, our resilience prevailed. We established Vustra as a brand that stands for ethical and environmentally responsible practices, offering a range of high-quality, sustainable fashion products. Our commitment to providing customers with fashionable, conscious choices remains unshaken.

The story of resilience at Vustra is a testament to the power of determination and passion in the face of adversity, as we continue to advocate for a more sustainable and responsible future in the fashion world.

Have you ever had to pivot?

After earning bachelor’s and master’s degrees in civil engineering and interior design, I spent several years working in the corporate world. However, I began to feel a strong desire to run my own business, even though I wasn’t entirely sure how to align my passion for entrepreneurship with my education and experience.

My pivotal moment came when I reflected on my own retail therapy habits and watched the documentary “True Cost.” It was then that I realized the path I wanted to pursue. The first step in my journey involved a significant change in my personal life: I stopped buying new clothes and adopted a predictable capsule wardrobe, a commitment I continue to this day.

Simultaneously, I invested time and effort in networking with professionals in the fashion design industry and seeking resources to educate myself about the toxicity of the fast fashion industry. I was determined to ensure that my business wouldn’t contribute to the problem but rather provide a sustainable and ethical alternative.

With each step forward, my vision for my business became clearer. This journey, born out of a personal epiphany and a commitment to responsible fashion, eventually led me to establish my brand in the industry, dedicated to providing eco-friendly and ethical clothing choices. The pivot from a corporate career to a sustainable fashion entrepreneur was not without its challenges, but it was a transformation driven by a strong conviction and a vision for a better, more responsible future in the fashion world.

Contact Info:

• Website: www.shopvustra.com
• Instagram: instagram.com/shopvustra
• Facebook: facebook.com/shopvustra
• Linkedin: https://www.linkedin.com/company/vustra/
• Twitter: https://twitter.com/shopvustra
• Other: tiktok.com/shopvustra