We caught up with the brilliant and insightful Parsa Afsharjavan a few weeks ago and have shared our conversation below.

Parsa, appreciate you joining us today. Can you tell us about a time that your work has been misunderstood? Why do you think it happened and did any interesting insights emerge from the experience?

As a Creative Director with a foundation in Visual Arts, operating within various mediums and wearing multi hats often times is a norm for us; those operating behind the curtain. However this exact essence that allows us to be inter-disciplinary Creative Directors can at times serve as a disadvantage when presenting ourselves to other creative teams and groups which can become an obstacle to navigate through.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The short story goes that; Parsa Afsharjavan (28), born and raised in the suburbs of Washington D.C., is an acclaimed Visual Artist and Creative Director whose work blurs the boundaries between art and innovation. Born first generation Persian-American, with an innate curiosity and an unquenchable thirst for creativity, Parsa has carved a unique path in the world of visual arts, consistently pushing the envelope to redefine diverse artistic expression. From a young age, Parsa exhibited an extraordinary aptitude for visual storytelling. His studies of Fine Arts and innate passion for merging various artistic mediums led him to hone in on his self-made skills in painting, design, and digital media. It was during this time that Parsa’s drive for innovation & expression began to flourish, as he experimented with unconventional techniques that merged traditional art forms with modern digital technologies.
Parsa’s journey as a creative director commenced when he recognized the power of visual narratives to evoke emotion and inspire action. Through his visionary leadership, he masterminds awe-inspiring campaigns that leave an undeniable mark on both the artistic and commercial realms. His collaborative approach brings together diverse teams, encouraging them to push boundaries and challenge conventional norms. Renowned for his ability to infuse his work with depth and meaning, Parsa’s portfolio encompasses a myriad of projects that tackle complex social issues and celebrate the beauty of human diversity. His artistic prowess is characterized by a fusion of bold aesthetics, intricate symbolism, and a deep understanding of cultural and spiritual nuances.
Currently based in Washington D.C. and Miami, FL since 2017, Parsa Afsharjavan’s work has garnered recognition, being celebrated amongst galleries and alongside leading brands such as Volkswagen, Combs Enterprises, Courvoisier, Midnight Studios, Red Bull & many more. His experiential installations invite viewers to be immersed and stimulate both thought and emotion, leaving unforgettable impacts on the senses. Through his creative direction, he has been instrumental in designing thought-provoking campaigns that ignite conversations around critical global issues. Parsa’s creative journey has led him to directing documentaries, brand collaborations, unique commissions and passion-led projects. Beyond his artistic achievements, Afsharjavan is also an advocate for using his art and skill set as a medium for positive change and mental health awareness. He has collaborated with numerous nonprofit organizations to amplify their causes through his unique visual storytelling, standing by his belief that Art and Design contribute as channels of communication & can become catalysts for change/connection.
Parsa Afsharjavan’s journey is one of relentless exploration, truth and love, fueled by an unwavering commitment to redefining the boundaries of artistic expression and creative direction. His ability to navigate seamlessly between traditional and contemporary mediums and his dedication to elevating meaningful narratives have solidified his position as a trailblazer in the world of visual arts and creative direction. With every stroke of his brush, design conceptualization, & every frame that he captures, Parsa continues to inspire and captivate audiences worldwide, proving that true art has the power to transcend time, culture, and expectations.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The lesson is to be as transparent as possible when in communications with clients and collaborators; we all have a vision and a role in the projects we are apart of, its important to be clear with our collaborators to avoid road bumps along the way — though being able to adapt is key in all we embark on.

What do you find most rewarding about being a creative?

The most rewarding aspect of being an Artist for me hasn’t change from the day I decided to take on creative pursuits full-time and that is the spark of joy and satisfaction I get from people connecting with my work. My craft began as a private conversation with the boy in the mirror and has now transformed into an open book of endless possibilities for all to benefit from. Art as no boundaries and can truly be a bridge between time and walks of life.

Contact Info:

• Website: www.seenoart.com
• Instagram: www.instagram.com/Parsino

Image Credits
Parsa Afsharjavan