We recently connected with Paresa Noble and have shared our conversation below.

Hi Paresa, thanks for joining us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

I’m a firm believer that our love languages pop up in more ways than just romantically. The concept is present in our friendships and relationships with family members, our kids, and (you guessed it), our business relations. Clients each have their own love language as well. When we’re able to tune into what it is for each person, we’re able to build a stronger relationship with them.

I’ll share an example.

There are many people whose love language is gift. They love giving gifts and they love receiving gifts. When we truly get to know our clients, we are able to recognize this. We’ll send them not only holiday gifts, but little surprises that may have come up in previous conversations. We’re hyper aware in conversations and ask leading questions about their interests and what they like, then we find things that resonate with their innate interests. This has gone a long way for many of our clients.

Other people may have ‘quality time’ as their love language. These people find more value in getting one on one time with the owner of the agency than they do a gift.

It takes being cognitive of each client and simply paying attention to what makes them tick. It’s teaching the team to have empathy and step into their shoes to understand what fills their cup and makes them feel appreciated. We strive to do that regularly at Nobleer Media.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

After working in corporate America, I realized the impact I could have as an entrepreneur if I took the leap and branched out on my own. I loved the work I did in the experiential events and marketing world, and I loved the team I worked with, But I wasn’t fulfilled.

It was in 2020 that I branched off and launched Nobleer Media. Today, we serve busy business owners, entrepreneurs, and executives in building their personal and profession brand all in the name of driving business growth and recognition. Anything content creations — we do it. That includes everything from social media and general digital marketing services to supporting and facilitating the production of a podcast series, the ghostwriting and publishing of a nonfiction book, etc.

We are all about Impact, and the impact we are making by helping people share their wisdom and expertise is ver fulfilling to our team.

I also have founded a nonprofit organization thats called Shield Our Schools Foundation.. Our mission is to support schools with additional funding for the purpose of enhancing school security so their current resources can remain in place for academic enrichment.

This passion came into play shortly after the Uvalde school shooting. After watching the news and seeing how divisive the topic had become, then doing research into how the shooter got into the school, we realized there is low hanging fruit that can help make a difference. We can be a force for good when we come together, and that’s exactly what SOS if about.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

There are many aspects of our childhood and our upbringing that we carry into our adulthood. I’d argue that our paradigm is rooted in the environments we were raised in. The lessons that are engrained in our minds as youth end up being the springboard to our professional and personal lives.

One of the lessons that I’ve happily unlearned in recent years was planted when I first graduated college and joined the workforce.

Don’t bring your home life into your work life, and don’t bring your work life into your home life.

Now, to an extent, this is true. Your coworkers are not your therapists. However, when I joined corporate America, I saw the Executives as men in suits.

They never shared anything about their families, their hobbies, their life in general. It was all about the company, all about performance, all about the company’s core values. There was never anything that appeared to show them as human — as authentic. And as such, my team and I followed suit.

It was hard feeling like I was living two lives — acting one way at work and one way at home.

So one day, I stopped. I started bringing my whole self to work. And what came of it was incredible to see.

I was a new mom at the time, and I stepped in as President to the employee resource group supporting new parents at the company. We rolled out new initiatives to support new moms and dads when they just had a child, we advocated for the nursing rooms for all the nursing mamas that were trying to juggle breastfeeding while working a 8-5 job. That opportunity got me into the room with the Executives in the suits. It opened new doors and new opportunities, and I began to grow fairly quickly within the company once I let my guard down.

I learned something monumental in that process — too often, many of us think we need to show up differently than the way we are to meet a specific company culture. But the reality, is you don’t fit that culture, then you shouldn’t work there anyway. There are companies out there that will match your tenacity and perspective on work environments. If it feels like a square peg in a round hole, then make a change.

It’s been 5 years since I left that environment and started my own company, and we have done it so differently.

Every team call, we kick it off with a rating of 1 to 5 on how each of us are doing on a personal level and a professional level. We bring our fun stories, pictures of our families, heartaches or challenges, and wins and triumphs to the table to share as one team. This has not only amplified a sense of belonging within our team, but it’s brought each of us much closer. As a result, we work so well together and have a team on incredibly high performers.

Stephen Covey said, “We simply cannot maintain wholeness if we talk and walk differently than we see.”

Today, I intentionally bring all of my everywhere I go. It’s made all the difference.

How about pivoting – can you share the story of a time you’ve had to pivot?

I started my company in events and marketing back in April 2019. I left Corporate in October 2019 to have more flexibility to be with my son while building my own B2B event planning agency. We started off strong, planning conferences and marketing different events to people around Colorado.

All until March 2020.

6 months into my business, my business essentially became banned. No gatherings due to the worldwide pandemic.

I was shaken up, but there was one thing I knew — I did not want to give up. So, I pivoted.

I began hosting virtual wine tastings, helping clients plan and execute virtual conferences and webinars, co-hosting and launching podcasts, etc. I began leaning into the marketing side of my agency, taking what I knew about event marketing and applying it to businesses in general. I started doing freelance digital marketing for a couple businesses in Denver, and it turned into more work than I could do alone.

I began bringing on new people who could help me with the overflow work, who could expand on our services, people who knew how to do things that I didn’t know how to do — and that’s when we took off.

Today, we are a full service digital marketing agency with a focus on authority content such as social media content, podcasting and book publishing.

I don’t know if we would have landed here if we weren’t forced to fully reinvent ourselves due to the pandemic. I do love me some good lemonade!

Contact Info:

• Website: nobleermedia.com
• Instagram: paresabn
• Linkedin: https://www.linkedin.com/in/paresanoble/
• Youtube: https://www.youtube.com/@nobleer/featured