We were lucky to catch up with Paola Hernandez & Alejandro Franco recently and have shared our conversation below.

Hi Paola & Alejandro, thanks for joining us today. f you needed to find a key partner or facility – how did you find them, what was the process of striking a deal like and what would you do differently knowing what you know now?

When seeking key partners like wedding planners, we utilized a mix of strategies including networking at industry events, online research, and referrals from other professionals in the wedding industry. The process of striking a deal involved initial discussions to outline expectations, establish mutual benefits, and create a solid partnership agreement. Looking back, I would have focused more on clarifying roles and responsibilities, setting up effective communication channels, and ensuring alignment on key objectives.

Our collaboration with a particular wedding planner stemmed from a shared commitment to creating unforgettable experiences for couples. We chose them because of their stellar reputation for organization, creativity, and attention to detail, which complemented our style perfectly. They likely chose to partner with us due to our reputation for delivering high-quality visual content and our ability to capture the essence of each wedding uniquely. A crucial lesson we learned was the importance of clear communication, mutual respect, and continuous collaboration in building successful and long-lasting partnerships within the wedding industry.

Paola & Alejandro, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

As wedding videographers with backgrounds in journalism, film, and photography, my husband and I have a unique perspective that influences our storytelling approach. Our journey into the wedding industry was a natural progression of our shared passion for capturing moments that evoke emotion and tell compelling narratives.

We offer a range of services that include wedding videography and photography, drawing from our expertise in visual storytelling and journalism to craft authentic and memorable wedding films and photos. Our goal is to solve the problem of preserving the essence and emotions of a couple’s special day in a way that is true to their unique story.

What sets us apart is our ability to establish strong communication with our clients, understanding their vision, preferences, and personalities to create personalized and meaningful visual narratives. We take pride in our ability to blend journalistic storytelling techniques with cinematic aesthetics, resulting in wedding films and photos that are not only beautiful but also deeply emotive.

We are most proud of our commitment to building genuine connections with our clients and translating their love stories into timeless works of art. For potential clients, we want them to know that we are not just wedding videographers; we are storytellers who strive to capture the essence of their love in a way that is both authentic and unforgettable.

What do you think helped you build your reputation within your market?

I truly feel that our unwavering commitment to understanding and fulfilling the unique desires and dreams of every couple has been pivotal in shaping our reputation within the market. By listening intently to our clients, we are able to tailor our services to their individual needs, ensuring that every moment we capture reflects their love story authentically. Additionally, our team’s genuine care and dedication to crafting timeless and emotive visual narratives have resonated with our clients, establishing a strong emotional connection that transcends mere business transactions. This personalized approach, coupled with our relentless pursuit of excellence in every aspect of our work, has not only solidified our standing within the industry but has also fostered a community of loyal clients who trust us to document their most cherished memories.

A combination of word-of-mouth referrals and strategic use of social media platforms has been instrumental in establishing and growing our reputation within the wedding photography and videography market. Word-of-mouth referrals from satisfied clients have been a testament to the quality of our work and the exceptional service we provide. Additionally, leveraging social media platforms effectively has allowed us to showcase our portfolio, engage with a broader audience, and stay relevant in the competitive market. This dual approach has helped us build trust, credibility, and a strong reputation within our industry.

Can you tell us about what’s worked well for you in terms of growing your clientele?

One of the most effective strategies for growing our clientele has been through word-of-mouth referrals from satisfied clients, as well as showcasing our work on social media platforms and collaborating with wedding planners and venues to expand our network.

Contact Info:

• Website: www.lovevideography.com
• Instagram: instagram.com/lovevideography
• Facebook: https://m.facebook.com/LoveVideography
• Other: vimeo.com/lovevideography

Image Credits
Love videography