We caught up with the brilliant and insightful Paola Fuertes a few weeks ago and have shared our conversation below.

Paola, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The way I came up with Batter Creations was not the easiest but with a little bit of help I got to where I am today, baking was always my favorite thing to do since I was little, I started to make it a hobby in middle school with my best friend/ co-owner Emily Mota. At first we started doing cake pops which is the most challenging treat of all, it would fall apart on the stick, we burnt the chocolate and it seemed like it was not going to be a good outcome from it. After that we spoke about practicing more treats such as pretzels and chocolate covered strawberries, after practicing for a while we had a small event to do treats for which spiked it up. People were often telling us to make something even if the decorations weren’t the cutest. It was definitely a challenge but now we have our own business at home, soon to be a bakery. As an owner we want to always let people have the options they can have, starting a business isn’t easy but with the right team and financial resources you can always make it! Batter Creations feels like anything can work as long as you put your mind and time into it. The problem I was solving that most people don’t do is offer different flavors and cakes they can eat such as sugar free, gluten free and more. The way I was uniquely offering treats was giving them away and telling them that all I wanted back from it was an honest opinion of how it tasted.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I am a 20 year old full time student, owner and head baker of Batter Creations, my favorite color is lilac and I model for maps NYC, I got into baking right when I fell in love with cake designs, and making cake pops at home. I was not familiar with the financial side of a baking business and once I got the right people into my team I learned all of the techniques and basics of it. As of right now some of the treats I provide are pretzels, marshmallows and strawberries covered in chocolate, along with rice krispy treats, cakes with different flavors and fillings. When a client has trouble with delivery or with the order I always accommodate them with the order. I am a proud owner of my team and my products, as the time passes by I get better and better into the designs and products, having someone to promote and post on my social media gives me more time to practice and focus on my page.

How’d you meet your business partner?

The story of how I met my business partner was very interesting, It started right when I came to New York from Puerto Rico in 2012. I then went to a church called Nation Builders and that’s where I met Emily, my business partner/ best friend, we started dancing in the worship team and after spending so much time together that’s where we decided to start doing cake-pops and pretzels. After seeing the many fails and mistakes, we decided to keep trying and perfect it, after so much thoughts and sleepless nights in 2021 we decided to bake at home and since then everything has taken a turn.

Any fun sales or marketing stories?

As a business owner you always have to take risks, the way I started to get people was by giving away the treats I was making and letting them give me an opinion. After making Batter creations official we decided to spend our own money for materials, supplies and equipment, as a teen that was in school and working full time it took a lot of financial resources to get back into track. I thought my business was not going to make it because I did not see any money coming in at first but once I learned how to manage the money now we are looking forward to buying a kitchen and store front.

Contact Info:

• Website: https://www.battercreations.com/
• Instagram: https://instagram.com/_battercreations_?igshid=YmMyMTA2M2Y=
• Facebook: https://www.facebook.com/100067800162975/posts/pfbid05Fucg1t9UJbjNX1fk9Z8cPwD55U7JzfH82CiRfyE2HV4c7EtZvFXmq6jnULpbJVyl/?mibextid=cr9u03

Image Credits
In the images that were uploaded there were pictures of myself, my business partner, my team and some of my products The person that took these pictures was Yaniel. https://instagram.com/yanielpaulino?igshid=YmMyMTA2M2Y=