We were lucky to catch up with Pamela Wasabi recently and have shared our conversation below.

Pamela , thanks for taking the time to share your stories with us today Day to day the world can seem like a tough place, but there’s also so much kindness in the world and we think talking about that kindness helps spread it and make the world a nicer, kinder place. Can you share a story of a time when someone did something really kind for you?

Probably the kindest thing I have seen is having my sister come in full power to help me with my business. I didn’t ask her; she didn’t have to step in; she didn’t need the 7-10 hours shifts per day, nor the 7-day work schedule, but she saw I needed help and was there next to me, supporting me, and working in the company. Her tenacious act of kindness has given me the strength to persevere through the hardship of being an entrepreneur. Her presence and unconditional support are showing me how valuable is what I have created, the importance of the purpose of the company, and the potential that we have as a business.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

We are a bakery and dessert provider company specializing in making plant-based and gluten-free products using only wholesome ingredients. Our core values are to respect the body, respect nature and establish a healthy relationship with food. We present food as a vessel of self-love, nourishment, and energy. Our hashtag and slogan is #eatmorebeauty. We believe we should eat what we are; therefore, we suggest matching that beauty and vibrancy with the foods we eat.

We have an extensive line of baked goods ranging from cookies, and brownies to frozen desserts such as cheesecakes. We produce and fulfill large quantity orders and keep the integrity and the quality of the ingredients intact. We have exotic flavor combinations and excellent textures despite the fact we do not use gluten. Our sweeteners are blends of quality sugars like 100% Maple Syrup, organic coconut sugar, and organic sugar cane.

My company has been 100% plant-based and gluten-free since its inception. It’s the only way I know how to cook and bake. I had the need to change my lifestyle to help my body heal from a chronic condition about a decade ago. Befriending my body and food awoke something in me that pushed me further to be conscious of my every choice. This awareness revolutionized my life, recalibrated my GPS, and gave me purpose.

How do you keep in touch with clients and foster brand loyalty?

Your business ends up being a reflection of who you are. It forces you to get in touch with what you want and think about the world. It can make you a better person or bring the worst out of you. You have to be in constant self-reflective mode, aware of your decisions, be willing to question yourself, and recognize when you did wrong. But also, very important, trust yourself! People are loyal to authenticity!

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

Someone asked me this question not so long ago. There’s no school to teach you this. It’s your need to succeed to make it happen. If your life depends on it, you must be solution-oriented and find those solutions or pull them from thin air!

Contact Info:

• Website: pamelawasabi.com
• Instagram: @pamelawasabi_bakery

Image Credits
Pamela Wasabi, Ariella Prol, Alex Beregovoy