We were lucky to catch up with Pamela Vega recently and have shared our conversation below.

Pamela, looking forward to hearing all of your stories today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

I have always had an affinity for all things creative. A constantly dreaming, ever curious and imaginative mind, when I was young I was always making things, like jewelry, re-arranging spaces, playing dress-up, playing music, dancing —all forms of creativity, I’d say. I like to think of myself as a limitless creative with a discerning eye to curate at any landscape. For as long as I can remember if the narrative wasn’t the best I would look for a way to reshape it. Among the things that bring me satisfaction and pleasure— transforming emotions and ways of perceiving ideas or concepts. I’ve always been fascinated by a good quality story and narrative, and fascinated by how those things are used to construct our world.

Pursuing creativity as an adult has been heavily grounded in a love for problem-solving and constant curiosity. I believe in the power of new creative perspectives, people don’t just buy goods or products, they buy relationships, stories, and magic. People don’t just buy what you do, but how you do it. Part of the beauty of a creative career path is the plenty of twists and turns once you decide to fully commit to your goals and embark on this journey. A journey packed with excitement, growth, and most of all risk.

As a creative, most decisions could be considered risks, others more calculated than others. Throughout my career with multi faceted expertises, I have placed the biggest trust on myself and the universe as guide through my creative revolution as a curator, creative director, jewelry designer, stylist, and newly wine sommelier. I’m on that student mentality mindset, a lifelong learner. I love absorbing new information and skills whenever it is available to me. Everything around me is my muse. My brain works in a special and magical way were I can see and deeply appreciate to later metamorphose becoming taste-filled. As Brie Wolfson says in her essay Notes on “Taste”, “Appreciation is a form of taste. Creation is another. Taste is a mode. It’s a manner of interpretation, expression, or action.”

My platform for play and storytelling are through my two brands, Eleva & Curated; were I have many hats and play multiple roles. I live it, breath it, I have made it my universe. I have built something I’m really passionate about. The same approach comes when deciding what clients to work with. They trust me to hold space for big things, and elevate their brand or product; and I to resonate and immerse myself with what they are putting out there in the world. Collaboration is very important to me. Being able to have an ongoing conversation through the passion of creating and making a concept come to life collectively is so magical and gratifying. There is nothing I love more than connecting through high frequency.

I like to go by two core pillars: “stillness amongst the chaos & finding pleasure in the details. Second and interconnected is Eleva’s slogan, “stay elevated” that resonates with me in a deep and personal way and is also literal to the brand. Elevating the conscious and affordable Demi-fine jewelry market as well as your body, spirit and soul. It requires work, to be quiet and still in a world that always demands us to react to something. I’ve fully realized that the capacity for delight and expansion is the gift of paying attention. Not just looking, but observing, listening over hearing, it’s consciously choosing to savor life in all its element.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Eleva the Label is a Demi-fine jewelry brand that lets culture, nature, and the Eleva Club be the inspiration that speaks through each handcrafted piece. Eleva leads with a eco-friendly vision and gender neutral approach. Eleva started as a quarantine hobby with a desire to create special jewels at an attainable price-point without sacrificing quality aesthetic and style. In a span of 3 years the brand became national with features on Forbes and L’Officiel. The goal remains since day one; to create a lifestyle brand with a solid DNA that will grow alongside me and its market.

Curated is a multidisciplinary creative agency. Curated is a strategic partner who helps clients successfully talk to and with their audiences. A good listener to the marketplace that knows what conversation starters will work, but also what just might ignite the desired awareness and reaching goals. By creating or discovering your unique voice. Creative direction that has built a bridge between fashion, art, culture, lifestyle, design, creativity, and events. Currently based in Puerto Rico with clients in the music industry, hospitality, fashion, and real estate.

Where do you think you get most of your clients from?

By classic and always reliable; word of mouth. Eleva grew tremendously by our group of friends and family who are the brand’s biggest supporters. Even before launch we had a great cult following, post launch our cult following expanded to our friends cult following as so on, like a chain. The Eleva Club comes to play here. we created the club as part of the lifestyle brand to spark and encourage a feel of connection and community. Eleva Club members our customers, our supporters. We dance every time a new order drops in. Today, with security I can say that our cult following’s jewelry box is populated by at least 4-5 Eleva pieces. That brings me so much joy. The like the brand so much that have even requested custom pieces at a full creative liberty for me to design.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

Eleva jewels are handcrafted and assembled at our home studio. However the 24k gold plated materials come from our manufacturer in Istanbul. We wanted a manufacturing company that supported our eco- friendly ethos and be of upmost quality. Our manufacturer has less than 50 employees and have a fair trade practice. Our jewels are not mass produced, most of our pieces are made to order, and no more than 20 pieces of each are created. Jewelry design and its craft has been something I’ve enjoyed ever since I was young. I spent two summers taking formal jewelry craft courses when I was a teen and it is something I never knew I would later make use of to build a brand and a business. Craft and building something with my hands is a form of therapy and self expression. I get to build what the community wants with my personal spin on it fitting a story, and that is something so beautiful to me.

Contact Info:

• Website: www.elevathelabel.com
• Instagram: @elevathelabel – @curated__agency – @pamelamvr

Image Credits
Photographer: Pedro Gonzalez Vivoni