We recently connected with Rita Chatmanand have shared our conversation below.

Hi Rita, thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?

The premise behind The Virtuous Beauty came from Proverbs 31. In this chapter of the Bible a description of what is known as The Proverbs 31 woman.

“She is clothed with strength and dignity; she can laugh at the days to come.” Proverbs‬ ‭31:25‬ ‭NIV‬‬

That verse not only speaks to me, but a lot of women. I can remember being in some of my darkest days but my strength (through God) and dignity was all I had.

When my customers wear my products I want them to truly be able to identify with The Proverbs‬ ‭31 woman.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

My name is Rita Chatman, Owner of The Virtuous Beauty. I’m an HR Professional by day but a beauty enthusiast all the time.

The Virtuous Beauty is a beauty brand that bridges the gap between the beauty industry and women of faith. She is called in strength and dignity. Proverbs 31 My faith is virtuous, my life is virtuous, my dreams are virtuous. My beauty is virtuous, I am the Virtuous Beauty.

The Virtuous Beauty seeks and speaks to the woman that identifies with women in the Bible. Since launching on October 1 of 2021 the Virtuous Beauty has empowered women to see themselves as the beauty God created them to be. The Virtuous Beauty seeks and speaks to the woman that identifies with women in the Bible Our customers bring the virtue we just enhanced their beauty.

“I’ve always been so afraid to wear makeup until the virtue is beauty.”

“I especially love how each product includes biblical scriptures and references.”

“While wearing Psalms 23 lip gloss I’m reminded to declare God’s Word over my life.”

This is just some of the feedback that we have received since launching. The Virtuous Beauty has unlocked the once shut, door that left women of faith on the outskirts of the beauty industry.

The Virtuous Beauty has unlocked the door that left women of faith on the outskirts of the beauty industry and we’re not stopping until every woman identifies is the Virtuous Beauty.

How did you build your audience on social media?

Can any good thing come from Facebook?

That is where the idea for The Virtuous Beauty was birthed. While hosting a daily entertainment show called The Wine Down, I would put on different lip colors at the show’s beginning.

The audience loved it!!! So, one day while I was doing a Facebook Live, I said I should have a lipstick line and name the colors after women in the Bible.

Well, here we are one year later, and the rest shall be history.

Can you share a story from your journey that illustrates your resilience?

To any new new business owner let me be the one to break the news to you. You may not have a sale everyday. My launch was so successful I sold out in 3 days. Then the next month was Black Friday, then there was Christmas. Sales were steady through May. I wondered if my website was working correctly. It was, but I wasn’t. I had gotten so complacent with the steady sales that I didn’t plan the slow months. Yes, you read that correctly, months. So, I had to begin going live more on social media and looking at my marketing strategy. Social media changes rapidly and because of this, my marketing strategy changes rapidly.

I funded my business myself because it was important to me to not go into debt. I had to step out of my comfort zone and activate my faith as a Virtuous Beauty and seek funding.

Learning that being married to my own ways and thoughts was causing my business to become stagnant. A slow month became a month of studying for me. Studying my competitors, the industry and and making up my bed of self-pitty and devoting myself to my business.

Contact Info:

• Website: www.thevirtuousbeauty.com
• Instagram: https://www.instagram.com/tvbcosmetics/
• Facebook: https://www.facebook.com/profile.php?id=100065083926277

Image Credits
Model: Brittany Taylor, MUA